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Content Marketing Ideas For Upcoming Festive Season-

Festive season is round the corner and it’s time to strengthen your tie with your online presence.  Research suggests that people tend to search for the gifts and presents online and in order to mark your presence on search engines like Google it is essential to start preparing your website’s promotion material and content marketing plan.

Mostly shops transform their windows and websites with festive decorations to add values and personal touch to their products/ services.  People in the festive mood start preparing for the festive season, presents and celebrations. People start looking for online ads, promotions, deals and discounts to add charm to their festive season. According to a research, those who plan early for the festive season and transform according to festive season are more likely to get more traffic, visitors and clients.

Putting together a content marketing strategy is very essential and valuable if you want to capitalise on this opportunity of the festive time of the year to generate extra online buzz, boost your site traffic and also enhance sales. Here are some ideas to create festive -content that will get you on the top of it.

Content marketing strategy:

Schedule: figure out timeline in advance. Be ready with all your plans for new/revamping website, launch a sale, newsletter, email marketing, a social media campaign, etc. according to your product or service, you can think about 1 or 2 or combination of above mentioned ideas to enjoy the fullest impact.

Redesign Your Website Homepage: If you are planning to transform your website for a festive season, then think about different themes to grab attention of visitors and offer them a special browsing experience.

Coupons, sale and deals: if you are going to create coupons/discount codes or launch a sale/deal, then you need to think about catchy content for festive deal title/sale tagline, etc.

Newsletter, email marketing: these can be great ideas to inform your email subscribers your holiday offers. You can leverage this opportunity to invite them to check out your website for updates.

Get social: Add a touch of festive season to the photos you share on social platforms. You can also think about video ads, video posts on social platforms like Facebook, Tweeter, etc. You can also insist your customers to share their stories. This will also help build trust by portraying a personal bond between you and your followers on social platform.

Guides, DIYs, Advice: Featuring expert tips, tutorials on different aspects of festive season can be a great.

How To Create A Perfect Facebook Post :

What it takes to get your content seen by working with Facebook’s News Feed? Or what type of content gets the most engagement?

Facebook is one of the most effective marketing tools nowadays. When you decide to use it for your brand’s benefit and post to your Facebook page, you certainly expect that your post you had the best chance of getting the most out of comments, clicks and likes.

However, no 2 Facebook posts are created equal. There are myriad of variations with several ingredients that go into every post like timing, visuals, headlines and compelling copy etc. so what it takes to have a successful Facebook post?

So, here are some ingredients that your Facebook post should feature:-

Valuable content

Short and crisp posts

Call-To-Action

Interesting and compelling Visuals

Timing ( when and how often to post)

Intelligent Search Is Transforming What It Means To Rank :-

Gone are the days when organic search rank used to be the main concern of businesses in quest of online presence. Today, maps, reviews, myriads of shopping options, mobile first commerce and paid ads form an integral aspect of digital world. This has brought a paradigm shift in how we see what we see. This surely needs transformation in what drives business to businesses.

With big boom of smart gadgets, local packs and knowledge cards have swapped the ordered list of blue links as the prevailing form of search results. This has brought a great change in how a business needs to think about tracking business success in intelligent search.

The market is shifting its focus on Millennials and Gen Z as prime consumer market for online business and this makes it essential to go beyond the “organic stack” and change what it means to “rank.”

So, let’s have a look what it really means to rank in intelligent search?

Develop Rich Location-Specific Knowledge for Map Apps considering the mobile savvy consumer base and rise in map-based queries as people search for particular products and items in apps.

Better cultivate reviews and manage digital relationships as the search engines to reinforce and expand the trend. Generate and respond to reviews to appear in future map queries.

Drive foot traffic by connecting inventory to online presence to meet, rather exceed the expectations of smart and technology savvy customers.

Getting ready for Voice Search queries as well as marking up and structuring your content to be relevant with focus on changing consumer behaviour.

It is clear that trust and rich experience forms the future of Search Rankings. Therefore, new tools to gauge and track success in intelligent search, across search and keywords formats, are gaining prominence to track and measure if a business is successfully reaching consumers.