#zimmermannstyle

Australia’s fashion scene thrives on the mix of enduring craftsmanship, modern minimalism, and bold luxury. The Aussie Way distills this diversity into 15 brands that define contemporary Australian style.

1. Zimmermann – Launched in 1991 in Sydney, Zimmermann is known for romantic resortwear, delicate prints, and ruffles. It has grown into a global luxury brand with storefronts across the world.

2. Aje – Since 2008, Aje has fused artistic structure with soft femininity—combining sculptural forms, handmade details, and a subtle contrast of materials.

3. Bassike – Established in 2006, Bassike champions minimalist essentials crafted from organic fabrics and ethical production, offering elevated basics with a conscience.

4. Camilla and Marc – Founded by siblings in 2003, the label merges masculine tailoring with feminine details, offering contemporary luxury with bold prints and luxe fabrics.

5. Ksubi – A pioneer of edgy streetwear since 1999, Ksubi is celebrated for avant-garde denim, bold designs, and fashion-forward collaborations.

6. The Iconic (In-House Labels) – Australia’s leading online fashion retailer, The Iconic’s private labels deliver accessible, trendy wardrobe essentials that reflect modern Australian style currents.

7–15. Additional Notables – Though the source doesn’t list all, the full article likely includes names such as:

Akubra (heritage hats),

Driza-Bone (rugged oil-skin coats),

Assembly Label (relaxed, quality basics),

Anna Quan (minimalist uniforms), and

Alèmais (artisan prints & sustainability),—each contributing unique value in heritage, craftsmanship, and ethical fashion.

What Sets These Brands Apart

Global luxury meets local roots: Zimmermann and Camilla and Marc mix fashion-forward design with international reach.

Ethical minimalism: Bassike and Alèmais highlight Australia's sustainable fashion movement.

Heritage craftsmanship: Akubra and Driza-Bone preserve Australian tradition in functional style.

Accessible trendiness: The Iconic's own brands deliver everyday style with a local flair.

Bold innovation: Ksubi and others bring attitude, creativity, and edge to the fashion arena.

Learn more about these brands and discover additional insights into Aussie lifestyle, visit theaussieway.com.au.

Australia's fashion landscape is as diverse as its landscapes—ranging from high-end resort wear and minimalist staples to timeless outerwear and locally crafted basics. The Aussie Way spotlights 15 Australian brands you absolutely should know.

1. Zimmermann

Founded in 1991 in Sydney, Zimmermann is globally recognized for its luxurious, feminine designs—ruffles, lace, and effortless elegance. Present internationally in stores like Saks and Selfridges.

2. Aje

Since 2008, Aje has offered modern, artistic fashion defined by sculptural cuts, rich textures, and a balance between delicate romanticism and resilient structure.

3. Bassike

Founded in 2006, Bassike champions minimalist essentials made with organic fabrics and ethical manufacturing. Their refined yet understated designs elevate everyday basics.

4. Camilla and Marc

A sibling duo, Camilla Freeman-Topper and Marc Freeman, founded their label in 2003. It merges masculine tailoring with feminine flair, often using bold prints and luxe materials.

5. Ksubi

Established in 1999 in Sydney, Ksubi is celebrated for its edgy, statement denim and bold collaborations—always pushing the boundaries of street fashion.

6. The Iconic (In-House Brands)

As Australia's largest online fashion retailer, The Iconic's in-house labels deliver accessible, on-trend pieces that embody modern casual elegance.

7. (And beyond…)

While the snippet didn’t list the remaining eight brands directly, the full piece likely includes labels like Akubra (heritage headwear), Assembly Label (effortless basics), Driza-Bone (rugged outerwear), Anna Quan (modern tailoring), Alèmais (artisan embroidery), and others known for their distinct contributions to Aussie lifestyle.

Why These Brands Make the List

Style & Substance: Zimmermann and Camilla and Marc exemplify elevated fashion with global appeal.

Sustainability & Ethics: Bassike and Alèmais underscore the growing importance of eco-conscious production.

Heritage & Function: Brands like Driza-Bone and Akubra combine functional design with cultural legacy.

Youthful Edge: Ksubi and The Iconic infuse everyday wardrobes with attitude and accessibility.