(via https://www.youtube.com/watch?v=3vJEkOxe9TQ)
"FREE Facebook Retargeting PDF" http://bit.ly/2aqmcxd. So what is Facebook Retargeting is one of the cost effective ways small business owners and marketers can use to advertise online. A recent AdRoll study found that 2% of shoppers convert during their first visit to an online store while retargeting brings back the other 98 percent. Before, there was only two channels available for retargeting, email and website ad inventory. It was until 2012 that Facebook launched the Facebook exchange giving advertisers a brand new channel of reaching their audience.
So what is Facebook retargeting and how does Facebook retargeting work?
Facebook retargeting is where an advertiser serves Facebook ads to Facebook users who had visited their website but left without converting. It acts by leveraging the power of data and the inventory that is available in social networks. Unlike standard web retargeting, the ads are shown on Facebook instead of standard web ad inventory.
How does Facebook retargeting work?
When users visit your website and browse a few pages, they get a cookie in their browser. When they leave your website and visit Facebook, the cookie in their browser identifies them and shows them your ads. The user then clicks the ads and is redirected back to your website where they convert.
All you have to do is place a site tracking tag to your websites code. This code creates a list of people who visit your website by placing a unique cookie in their browser. Though this tag is completely invisible to your website visitors, it anonymously identifies them as having visited your website. This list makes up what is known as a retargeting audience.
Now that you have this retargeting audience, you can create Facebook ad campaigns to reach them. Once they leave your website and visit Facebook, the cookie identifies them and shows them your ads thus they are reminded of your service. They then click the ads and convert.
To learn What is Facebook Retargeting is and How Facebook Retargeting works, download our FREE report at http://z420ms.pixelandprofit.com/.
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https://youtu.be/3vJEkOxe9TQ
