#yumsa

ö MAYØØRAM 2013 • HOSTED BY YUMSAö It's been quite a while since I've been commissioned for a pretty awesome university formal. When I received word that YUMSA {York University's Malayalee Student's Association} wanted me to film for the night - I couldn't pass up on an opportunity to do what I love & kick it with some people I haven't seen in forever! 

ö It was a pretty cold night in december when I made my way up to Brampton to where the formal was held. Let me start off by mentioning that I started off my career by photographing university formals & eventually moved on to different events. After immersing myself heavily within the wedding cinematography field and watching people at weddings REALLY party - like it's the end of the world. I realized that university formals and their videos that recapped that night - were either really boring to watch, painfully put together, shot poorly or just lacked any sort of artistic integrity that made the viewer not exactly want to watch the rest of the video. And hey! Let's face it - I can't exactly be angry that no one {in my opinion and of the video highlights of other formals I've watched} cared enough to make these highlight videos look "fun". But I certainly can do my part to change that & the overall scope of what a highlight/recap video from formal SHOULD look like - RIGHT? ...Alright ran't over lol

ö MAYØØRAM 2013 • HOSTED BY YUMSA

ö As with any of my promotional pieces - I try to make things fun, energetic and BOLD. Vibrant colors, a fun concept and I LOVE playing with slowmotion & bokeh! 

ö MAYØØRAM 2013 • HOSTED BY YUMSA

ö I found a pretty bad-a$$ remix to PSY's "Gangnam Style" and told myself - "HAYYYYY SEXY LADEHHH!" SIKE - I'm kidding ofcourse. I found the song and pretty much fell in love with it. Presumably, { & if you know me then the rest will make sense lol} I over consumed my nights & days after the formal to cut all of the footage I had from that night - in the best way possible. A BIG mention goes out to Benjamin Varughese who helped co-host the formal {with Dona} and was super kind enough to lend me his creative mind to make this highlights {film} what it turned out to be! 

ö MAYØØRAM 2013 • HOSTED BY YUMSA

ö That being said I had a phenomenal time at the formal and can proudly say - MALAYALEES.KNOW.HOW.TO.PARTY - I'm SO.SO.SO serious. Not only that but they also know what it means to coordinate, be punctual and show respect and regard to everyone that they've commissioned on the night of an event. A big THANK YOU - goes out to Deny for bringing me out to the event, the entire YUMSA executives & team, the other Malayalee executives and team members from the other universities for showing me love. Last but not least - I was graced and quite frankly just REALLY blessed to bump into old and new friends that night. All of whom had nothing but the kindest of words for me. Everyone that I spoke to, joked around with and took pictures + video of, on that night - you guys made it worth it! {Malu/Mallu Sandwich - you guys know whatsup!} Less words more moving images ~ without further adieu ~ turn ya speakers up folks! 

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JF² {Films}