#yes3millions

Paris, September 16 2014 - DynAdmic, a video technology firm/ad platform, announced today that it has raised $3 million in a Series A funding from XAnge Private Equity to roll out in North and South America and confirm their leadership in Europe. DynAdmic has the exclusive ability to sell tailored and highly-focused branding campaigns using an advertising technology solution based on video content recognition to help identify viewers’ interests to serve the right ad to the right person. DynAdmic’s targeting platform runs advertisers’ content only on videos most relevant to their brand. Through its proprietary technology, DynAdmic gains a deeper understanding of consumers’ video interests and is able to offer brand safety and superior contextual targeting. Its unique view of the user allows to target at an extremely granular level, yielding important uplift campaign performance while ensuring complete brand preservation. DynAdmic’s technology helps advertisers use Ad-Exchanges without impacting quality, transparency, confidence and accuracy.  The company is known for its never-before-seen cookie-less contextual/targeting solution but also, DynAdmic’s state-of-the-art brand safety technology providing a new level of transparency in digital video advertising now available for all media buyers. Brands such as BMW, RedBull or Peugeot already use this technology.  For Stephane Bonjean and Bruno Champion, co-founders : “DynAdmic has set the standard for innovation in contextual Real-time bidding video advertising. Our technology currently analyses more than 1 billion video ad impressions per day in 18 countries. This fundraising by XAnge will enable us to accelerate our geographical expansion and focus on providing world-class technology and services to our clients.”  Nicolas Rose, partner at XAnge says : “DynAdmic, already present in most European markets, can now accelerate in the US and Brazil, both large video ad markets, as well as contribute to the programmatic buying revolution, which represents already 40% of total online media purchase globally.”  About DynAdmic (www.dynadmic.com ; lab.dynadmic.com)  Founded in 2012, DynAdmic has offices in France, Brazil and the US. DynAdmic employs 30 people, and is present in comScore’s Top 10 Online Ad Video Properties in France and Top 10 Video Advertising Networks in Brazil. The company has received numerous awards such as Red Herring’s top 100, Digiday Best AdNetwork, Crystal Festival Best startup,… DynAdmic’s clients include Fortune 500 companies in Banking & Insurance, Beauty & Wellness, Food and Automotive industries.  About XAnge Private Equity (www.xange.fr)  XAnge Private Equity is a regulated private equity vehicle with €360 million under management. Active in France, Germany and Western Europe, XAnge is a multi-corporate fund with both industrial and financial LPs. The XAnge venture team primarily invests in fast-growing companies of the digital, mobile, Saas software and fintech areas.  Press Contacts :  CMO Camila Masetti – [email protected]  XAnge Kablé Communication Finance  Anna Casal / Alexandre Poidevin +33 1 44 50 54 76 / +33 1 44 50 54 71  [email protected] / [email protected]