#y2s2p2

Before introducing the next phase i had edited some of the first phaseinformation to make the concept itself stronger. I chose to cut one brand out to show more connection between thetwo brands so below is the existing brands i chose.

In order to embrace the nature of the pluripotent relevance the meme as a design tool; materials, components and brand trajectories should be derived from a combination of candidates’ source material in an effort to create “a nexus of complex relationships” related to brands and the materials that make them.

       If last semester was dedicated to architecture and its DNA, the coming one will look into interpretation; shifting focus to the collective methods of enterprise, business and their respective identities.        Design is a word that gets bandied about a lot at Airbnb, whether it’s applied to the food, the employee experience or the space itself. ”The food is actually designed. We specifically choose our chef because he designs food we believe is appropriate. It’s locally sourced, aims for zero waste and is exceptionally nutritious.”       This transitive ability of design presents evidence that brand, although an immaterial concept, can materialize through auxiliary types. Genetic information influences operations and output regardless of scale, medium or hierarchy. The first exercise will analyze and identify brand using biological terms which will be used to describe and discuss candidates relative to one another. I chose 3 brands which is Moon Express, Tile and Thinx

      The first brand is Moon Express which is a company with the goal of ultimately mining the moon for natural resources of economic value for the benefit of humanity. I already listed out in the plateabove on the right the terms that express the brands well which is scientific and futuristic of how they involved high technology and ambitious/visionary as how they made plan for the future already. Optimistic as how they are doing public education and campaign but importantly I choose to focus on trust and reliability becuase it's interesting how they haven't succeeded yet but many people still believedthey can. For each brand i did 2 diagrams, first to explain briefly the brand and the second one is the more detailed of the selected topic of the brand so for moon express second diagram I divided it in 2 ways of how they can gain trust.

      The second brand is Tile which is a Bluetooth tracker device with a largest lost & found community. "similar to the first brand I list out all the main identity which is functional, smart,durable and simple which can already describe Tile physically very well. Tile is also customizable where you can choose your own case or personalized your own Tile. The main topic I focus on is community. The second diagram shows the community from when there's not many Tile user back in the past and Tile usersnowsadays. Tile not only connected people with their stuff but also connected people together.

      The last brand is Thinx which did quite a good job of understanding what women want.It is a period-proof underwear where it was once banned from the advertisement because they were using the word period so it's quite obvious that they are straightforward. It's also zero-waste because they reduce the use of tampons and they also do a charitycampaign for women in African. In the second plate, I focused on the technology and cloth they used, the sewing method and what happened in between layers.