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Every day, billions of online interactions happen on social networking sites like Facebook, Twitter, You Tube, Pinterest, Blogs, LinkedIn etc. People mention brands and businesses while having conversations with friends, peers and followers.  

Social Media gave power to people to share their ideas and voice their opinions on brands, businesses and people they are interested in (Take a look at the above mentioned examples). Knowingly or unknowingly they making you a part of their conversations both positive and negative ones. So, social media gives an amazing opportunity for brands to create interactions with their customers and prospects.

P.S. Have a proper Social Media Plan and Strategy before reaching your target audience. 

Cheers,

Here is my take on 'Define Social Media'

#1. Social Media is the platform powered by web-based and mobile technologies on which people exchange information, opinions and ideas in the forms of text, pictures and videos. 

#2. Social Media is a digital content and interaction that is created by and between people using web-based and mobile technologies. 

#3 Social Media = Web & Mobile Technologies + People + Information + Interaction

There are 100's of definitions for the term Social Media. And I am still looking for the best one. Of all the three mentioned above, 2nd definition is my favourite.

Thoughts and more refined definitions are welcome. 

Cheers,