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Sony's OLED 4K Ultra HD TVs begin hitting the market and the displays have a cool-sounding feature: audio comes from the super-thin screen. All three of the new Bravia models -- a 55 inch set priced at $3,498 - 65 inch $4,998 set -- and 77 inch $17,998.have four half dollar-sized actuators attached to the back of the screen that vibrate the OLED panel creating sound. A small rear-facing subwoofer speaker behind the display and in the center of its easel-like stand delivers experience-enhancing deep bass. Consumers can opt to add a sound bar or a multi-speaker surround sound system, but many consumers will find the Bravia displays' own sound more than adequate, says Philip Jones, Sony Electronics' manager of home entertainment and sound. Actually, most viewers will consider the sound that comes from the display more realistic since sound systems and sound bars come from around and below the screen, Jones says. "The sound emanates from the screen, so when an actor is on screen and speaks, it feels like it is coming from the actor's mouth," he said. "It is the best sounding TV we have ever made." The display has a new 4K High Dynamic Range X1 processor that also improves non-4K video. (High dynamic range, or HDR, High Dynamic Range (HDR) allows for an expanded palate of colors and deeper colors on 4K video.) Contact us for more details: Santa Monica: 310-451-6200, Woodland Hills: 818-888-1500, Lawndale: 310-214-0081, Agoura Hills: 818-735-9400 . . . #XBR77A1E #XBR65A1E #XBR55A1E #X940E #X850D #X930D #X940D #SonyOled #A1E #OLED #4K #UltraHD #Bravia #4K #HDR #SmartTV #SonyTV

USA TODAY gives a special honor to Video And Audio Center! Read the story below... Don't forget tomorrow you're invited to my amazing event. Sony set to market an all-in-one OLED 4K TV! #MikeSnider | #USATODAY Here's a 4K TV that will likely speak to minimalists -- and interior decorators. Sony's first OLED 4K Ultra HD TVs begin hitting the market this week and the displays have a cool-sounding feature: audio comes from the super-thin screen. Both of the new Bravia models -- a 55-inch set priced at $3,998 and a 65-inch $5,498 set -- have four half dollar-sized actuators attached to the back of the screen that vibrate the OLED panel creating sound. A small rear-facing subwoofer speaker behind the display and in the center of its easel-like stand delivers experience-enhancing deep bass. Consumers can opt to add a sound bar or a multi-speaker surround sound system, but many consumers will find the Bravia displays' own sound more than adequate, says Philip Jones, Sony Electronics' manager of home entertainment and sound. Actually, most viewers will consider the sound that comes from the display more realistic since sound systems and sound bars come from around and below the screen, Jones says. "The sound emanates from the screen, so when an actor is on screen and speaks, it feels like it is coming from the actor's mouth," he said. "It is the best sounding TV we have ever made." The display has a new 4K High Dynamic Range X1 processor that also improves non-4K video. (High dynamic range, or HDR, High Dynamic Range (HDR) allows for an expanded palate of colors and deeper colors on 4K video.) Sony will sell the first Bravia 4K TVs with acoustic surface technology Thursday at an event at Video & Audio Center in Woodland Hills, Calif. The set will start becoming available nationwide this weekend. Already more than 300 customers have reserved spots for the event at 11:30 a.m. PT, says Tom Campbell, chief technologist for the L.A.-area retailer, which sold the first 4K TV in 2012. Read more on our Facebook... contact us for more details: 818.888.1500 #XBR65A1E #XBR55A1E X940E #X850D #X930D #X940D #SonyOled #A1E #OLED #4K #UltraHD #Bravia #4K #HDR #SmartTV #SonyTV