#wxtu

same cheques we’re always cashing to buy a little more distraction

Philadelphia: Cherry Hill Ram has launched a new marketing initiative this week featuring Grammy® Award-winner Miranda Lambert and a custom "Roots and Wings" song Lambert wrote exclusively for the campaign. "Ram has become the fastest growing truck brand by challenging the status quo, and our partnership with Miranda Lambert does just that," said Olivier Francois, Chief Marketing Officer, FCA - Global. "Building a new marketing campaign around the hugely successful and popular country music artist, and her original song inspired by the characteristics of our brand, is a first for Ram. It is courageous, just like Ram and Miranda. It will broaden the appeal of both of our brands beyond our core audiences as we connect with our respective fans in new, meaningful ways." Lambert's story is creatively told through live action video combined with illustrations, animation and vintage styling. Many of the landscapes are actual locations that are part of Lambert's life and all of the featured still photos are her personal family photos. "Roots and Wings" is the soundtrack of the television spots and the brand's trademark "Guts. Glory. Ram" visuals close the spots. "I am very inspired by what the Ram brand stands for - being who you are, working hard, staying true to your roots," Lambert said. "I wanted to write a song that would represent all of those things. 'Roots and Wings' is personal to me about where I come from and where I am going. The guys at Ram really made the lyrics come to life with the imagery and I hope it speaks to people the way it does to me." "Miranda Lambert is a perfect partner for Ram," said Robert Hegbloom, President and Chief Executive Officer, Ram Brand, FCA - North America. "In our very first meeting we saw the connections between her core values and those of the Ram Truck brand - common traits like hard working, determined, goal-oriented, tough and a driving purpose to perform brilliantly at the highest levels. She's been around trucks her entire life, from being born on a farm to owning a ranch now, and she lives her life by her own rules just like so many of our Ram truck owners." Watch the video HERE.

Philadelphia: 92.5 WXTU has once again host one of the best concerts of the year and Cherry Hill Ram was honored to be a part of it. We met so many new people and had the opportunity to reconnect with many of our loyal customers. And our beach balls - well those are just infamous now. Thank you, WXTU, for allowing us to be a part of your amazing event. Here's to 30 more years! Click HERE to view our complete photo gallery.

May 8, 2014 Ticket Run at Cherry Hill Ram: Country music fans from all over came to win free tickets to the 30th Anniversary Concert featuring Dierks Bentley, Chris Young, Chase Rice, Neal McCoy, Jon Pardi, Lindsay Ell and The Swon Brothers concert at the Susquehanna Bank Center.

there goes this 5 page paper due tomorrow. :)