Another one bites the dust: WWKB Buffalo Switches from Progressive Talk to ESPN
From our friends at www.talkers.com:
Entercom Flips WWKB to Sports Talk as ‘ESPN 1520 AM.’ The progressive talk is gone from Entercom’s WWKB and the station becomes an ESPN Radio affiliate. The company says the outlet will deliver ESPN’s content, be the home of some local play-by-play and serve as a companion to its local sports talk station WGR. Entercom Buffalo operations manager Tim Wenger says, “Buffalo is a passionate sports town and the appetite for sports programming on the radio keeps growing. With WGR 550AM and now ESPN Buffalo 1520AM, Entercom Buffalo has expanded our ability to offer the best and most comprehensive local and national sports coverage to Buffalo sports fans, giving our clients and advertisers even better access to the total Buffalo sports audience.” The station is carrying live sports action this weekend as it airs coverage of the 2013 NHL Prospect Tournament live from Traverse City, Michigan. Every Sabres game will be carried live, with play-by-play provided by Paul Hamilton of WGR 550 radio.
Maybe the folks at the new ESPN Buffalo may want to take a page from Clear Channel Portland OR, which switched to sports almost a year ago.
The station went from a 1.1 rating, which was pretty respectable, to a 0.1. in other words, when they took off Thom Hartman, et. al, all of their audience left with them!
Which begs the question, are there any Progressives with money who can buy a station??
