#wulfuniversity

When you're building and launching a new product or service, you need to consider how much upfront behavior change is required on the part of the intended customer. - Old habits die hard. It's typically an uphill battle to get people to break free from long standing behavior that's linked to a previous product or service. Even the promise of a substantial benefit from using something new and novel might not be strong enough to shake people free from their old ties. - So what do you do? For starters, old habits were new behaviors once. They became old because of staying power, and that "power" is linked to how closely they formed around deep-seated core motivations and pain points: - Desires to be liked, attractive, sexy, high status, seen as smart, powerful, important...And pains of boredom, anxiety, awkwardness, "I hate doing ___" statements, and all other forms of inconvenience and discomfort. - To build something for the long term, you have to build with the customer and their 'culture map' in mind. - Are they sports fanatics x sneakerheads x pop art aficionados? Of those cultures, which has a greater influence over their lifestyle choices? How does this inform their political views or music choices? What do they want to signal socially? Who do they want to connect with or be acknowledged by? All the nuances of who they are and why they do what they do starts and ends with the culture(s) and values they subscribe to. - From there, you can start to see where the needs, wants and desires exist - the genesis of habits. For better or worse, we are the sum total average of our repeat behavior. If you want your products and services to have a 'seat at the table' and earn some staying power, start thinking in terms of culture maps & habits. #MULFMAB advising, developing and empowering #creatives and companies within #fashion #music #art #tech #design and beyond on #business #marketing #branding #sales #finance #culture #businessbuilders #brandbuilders #dealmakers #cultureconnectors #Beawolfaboutyourdream #MYUBERLIFE #WULFuniversity #WÜLFuniversity #businesstips

Consider this: The more new, novel, or polarizing your idea may be, the more time people will typically need to 'digest' it. - Some thoughts on how to help along that idea 'digestive' process... - 1. Shorten the explanation of the idea. Focus on the most interesting and recognizable parts and keep it as concise and to the point as possible. - 2. Create context. Mix the idea with other ideas and concepts familiar to your audience. - 3. Make a habit of repeating yourself often. When we are intimately involved with an idea for so long, we start to lose sight of what it's like to hear it for the first time. With all that time to work it over in our heads, we underestimate the time it takes someone else to get to our level of understanding. - It's like trying to get people to guess the name of a song you wrote (which no one has heard yet) by tapping it out on a table. It's impossible for you to tap without the melody playing in your head; the problem is your audience is not in your head. For them it's just random tapping. - 4. Repeat yourself, but space it out. Put some time in between the exposure of the idea. Say it 10 to 20 times if you need, but break it up across hours, days, weeks, months, or years - whatever it takes if you really believe in it. - The best ideas are often a long game so be patient. You need to give people time to evaluate and let things sink in. - #MULFMAB advising, developing and empowering #creatives and companies within #fashion #music #art #tech #design and beyond on #business #marketing #branding #sales #finance #culture #businessbuilders #brandbuilders #dealmakers #cultureconnectors #Beawolfaboutyourdream #MYUBERLIFE #WULFuniversity #WÜLFuniversity #softskills #businesstips #Adamgrantinspo

𓉴◉⃤⃤🐺👁️⃤𓉴⟠ "@wulfuniversity" #KnowledgeBeyondTheClassRoom #Education #WulfUniversity #WulfÜniversity https://www.instagram.com/p/CpOJGIqOi7MhrztCCPQvMkyZq0EhE3-s1bGUXc0/?igshid=NGJjMDIxMWI=

Explored. Dived In. Made New Friends. Saw Old Friends. Made New Business Connections. Made New Memories. Got Business Done. Got Work Done. Mentored. Learned A lot. Got Clarity. Got Inspired. Had fun. A lot of fun. Spend Time w/ Family. Successfull Trip. #MULFMAB #MULFMABCONSULTANT #MYUBERLIFE #WULFUNIVERSITY #BeAWolfAboutYourDream (at Shoreditch) https://www.instagram.com/p/BpPhmNHFxZd/?utm_source=ig_tumblr_share&igshid=1xfc3lpoi3xzd

Write it down or type it out. Good for flushing out the concept or airing out emotions. I always used the habit of writing to build on my ideas and make them more tangible. But as I get older, I've started to use writing as a kind of therapeutic tool to find my clarity. - A way to get all my bullshit out in front of me, either on a screen or paper. To externalize in a way that more of my sense can feel what I'm doing. It's like putting a spot light on my anxieties, doubts and awckwardness in those first attempts at prose. - I work my way through it until I find my clarity. I write, then scratch things out. I type, then backspace and delete. I ask 'why' questions, then I write some more. - It's this act of getting it out then shaping and forming it into something that helps me find my clarity; it's the process. In the journey to finding and strengthening my WÜLF, I've learned the how can be just as important, if not more, than the what. #MULFMAB advising, developing and empowering #creatives and companies within #fashion #music #art #tech #design and beyond on #business #marketing #branding #sales #finance #culture #softskills #businessbuilders #brandbuilders #dealmakers #cultureconnectors #entrepreneurs #creatives #Businessconsulting #Brandconsulting #Businesstips #Beawolfaboutyourdream #MYUBERLIFE #WULFuniversity #WÜLFuniversity #holistichack #Holisticsuccess

It's not about wearing the idea of 'entrepreneurship' as a new badge for the ego. It's about having a real mission / purpose / cause that requires the act of building a business and brand to bring it to fruition. - If you started building a business or a brand because you want to fix an 'emotional chip on your shoulder' you have with people in your life, you're on the wrong track... - If the acknowledgment you receive from being seen as an entrepreneur is more important to you than delivering real, consistent and long term value to other people, you're on the wrong track... - It's not about proving other people wrong or the acknowledgement you receive from the perceived status of being 'your own boss' (which is a myth btw, because even as an entrepreneur, you still have to answer to you customers). It's about consistently delivering real value to other people over a long term period, and being personally fulfilled on a daily basis by the way you've chosen to do this. - 📷 @tamikokonuts - #MULFMAB advising, developing and empowering #creatives and companies within #fashion #music #art #tech #design and beyond on #business #marketing #branding #sales #finance #culture #softskills #businessbuilders #brandbuilders #dealmakers #cultureconnectors #entrepreneurs #creatives #Businessconsulting #Brandconsulting #Businesstips #Beawolfaboutyourdream #MYUBERLIFE #WULFuniversity #WÜLFuniversity #advice #ideas #holistichack #Holisticsuccess

The conditions under which we make decisions are never perfect. - Seldom do we have enough of the information or time we think we need to take action. But more time and more information are not necessarily guarantees to increased accuracy. In some cases, additional time or info can introduce more variables into the scenario and make the decision even more complicated. - Making the right decision often rests on sharp timing - your ability to seize the moment and capitalize on the potential opportunity available to you at a specific point in time. You don't need 100% of the info to make a decision. Once you have somewhere in the area of 40% - 70%, go with your intuition. - @ggorin and I seen here exercising our decision-making muscles at #NYFW. - #MULFMAB advising, developing and empowering #creatives and companies within #fashion #music #art #tech #design and beyond on #business #marketing #branding #sales #finance #culture #softskills #businessbuilders #brandbuilders #dealmakers #cultureconnectors #entrepreneurs #executives #creatives #Businessconsulting #Brandconsulting #Businesstips #Beawolfaboutyourdream #MYUBERLIFE #WULFuniversity #WÜLFuniversity #holistichack #Holisticsuccess @titleofwork #Titleofwork (at Cadillac House)

20/20 vision. See it from multiple perspectives. Think deeply. Apply different lenses. Think with logic and emotion. Reason it out, but also move with faith. Keep framing the picture. Keep telling the story. Not just to others, but also to yourself. Keep repeating the narrative until that shit feels so real to all your senses you would swear you were already living it. 20/20 vision. - #businessbuilders #brandbuilders #dealmakers #cultureconnectors #Businessconsulting #Brandconsulting #Businesstips #Beawolfaboutyourdream #MYUBERLIFE #WULFuniversity #WÜLFuniversity #holistichack #Holisticsuccess #vision #thoughts #ideas