ONLY 7 SECONDS: OFFICE FURNITURE "SEDUCE" CUSTOMERS
In the eyes of office furniture manufacturers, than the mattress fabric air permeability, speakers sound permeability of cabinet put oneself in another's position, before the guest's brain start running, the visual will occupy his thinking space first, and began to affect his judgment. According to the marketing world's law "" 7 seconds, consumers will be in 7 seconds to decide whether to have a willingness to buy goods. And in this within 7 seconds, colour decision factors accounted for 67%.
Pay attention to is the source of business opportunities. Ignore the importance of visual communication, incorrect use of color, consumers may not be interested in understanding desk and other products. If the enterprise on the visual design of merchandise perfunctory, lost is not only a concern, one will lose more opportunities.
Rules first
Aesthetic is different from person to person, but in the brand terminal play colour is not follow one's inclinations to artistic creation. For unity, it should strictly abide by the brand of SI System (Store Identity System, namely the Store image recognition System), for the spread of office furniture brand service, which means that the product price tags, jewelry frame, or promotion billboards, cannot have a "surprise", the collocation of standard color is used to accurate to every last detail. To strictly abide by the standard, 2 to harmonious and rich aesthetic feeling, the difference of the third, we need to attract the local consumers, it is not easy.
Color for product "endorsements"
Investors from Malaysia brand "Jessica's sofa" for "lewd" since last year. In a frenzy of advertisement, it creates a bold, forthright and extremely rich individual character and dare to express urban women image, as it's spokesperson heather, hot and there was a mystery. Enter the newly opened retail terminal, you can't help "scream" for colour, as its slogan says.
Mix is one of the most rapid economic stylized marketing
 Mix build, the furniture of the ram now value-added rule, the most convenient means of diversification, the most easy to implement art into the way. It once required strong collocation capability to revolve around a theme design, at the same time, the value of the balance between mixing elements feeling... Now, regardless of their mixing capability, a lot of terminal directly give the answer to the brand out of the products and terminal homogeneity provides a temporary solution.
 Leadex office furniture whick major in design of workstations,cubicle,and office table, has a full understaning on color ,how easy to affect the person's mood, and how easy to change the temperament of a terminal and positioning. Either "name" with color "for color carnival", or in order to promote sales for the purpose of using mix build, office furniture manufacturers now facing the biggest challenge in color use may not be how to do good and rich design feeling, but to a high degree of unity in all terminals make the colors used, understand and use a variety of color combinations to accurately reach different marketing purposes, at least don't let the noise of colour makes the environment destruction.
This article comes from http://www.leadex-furniture.com/newsshow-4-26-1.html
