#wordpress ecommerce website development

Introduction to WordPress Web Development

What is WordPress?

WordPress is the world's most popular content management system (CMS), powering over 40% of all websites on the internet. Originally launched in 2003 as a blogging platform, it has since evolved into a powerful and versatile tool capable of building everything from personal blogs and portfolios to full-scale e-commerce stores and corporate websites.

What makes WordPress truly stand out is its open-source nature. This means anyone can use, modify, and distribute the software for free. It's backed by a massive global community of developers, designers, and content creators who contribute plugins, themes, support forums, and updates.

At its core, WordPress operates using PHP and MySQL, but you don't need to be a developer to use it. Its intuitive interface makes it accessible to beginners, while offering advanced capabilities for pros. Whether you’re an entrepreneur looking to create an online presence or a developer building custom web apps, WordPress adapts to your needs effortlessly.

WordPress can be extended in numerous ways, with over 59,000 plugins and thousands of themes available. It supports media-rich content, SEO-friendly architecture, responsive design, and integration with virtually any tool or service imaginable.

Why Choose WordPress for Web Development?

There are plenty of reasons why WordPress is the go-to choice for developers and businesses alike. First and foremost, it's extremely user-friendly. Even if you’ve never built a website before, WordPress makes the process feel like a walk in the park.

Here are a few compelling reasons:

Flexibility and Scalability: WordPress suits small blogs and massive e-commerce stores alike. As your business grows, your website can scale without needing a complete overhaul.

Extensive Plugin Ecosystem: Plugins add new features to your site—think SEO tools, security enhancements, or contact forms. Most are plug-and-play, requiring no coding.

Huge Theme Market: With thousands of free and premium themes available, designing a beautiful, mobile-responsive site has never been easier.

SEO Optimization: WordPress is built with SEO in mind. Plugins like Yoast SEO take it to another level, helping your site rank higher in search engines.

Security and Updates: Regular core updates and community-driven development ensure your site remains secure and up-to-date.

Community Support: Stuck with an issue? WordPress forums, YouTube tutorials, and expert blogs have you covered.

When you're building a website today, you want a platform that’s robust, supported, and easy to use—WordPress checks all those boxes and more.

Getting Started with WordPress

Choosing Between WordPress.com and WordPress.org

When people talk about WordPress, they may not realize there are two different platforms: WordPress.com and WordPress.org. While they share the same core, their use cases are quite different.

Pros and Cons of WordPress.com

WordPress.com is a hosted solution managed by Automattic. It takes care of all the hosting, security, and updates, allowing you to focus on content creation.

Pros:

No setup required; it’s plug-and-play.

Free plan available.

Automatic backups and security.

Cons:

Limited customization.

You can't install third-party plugins on free or lower-tier plans.

Branding and ads are included unless you upgrade.

Pros and Cons of WordPress.org

WordPress.org is the self-hosted version. You download the software and install it on your own web server. This version gives you full control.

Pros:

Complete customization freedom.

Access to all plugins and themes.

Monetization options are wide open.

Cons:

Requires more hands-on setup and maintenance.

You’re responsible for backups and security.

If you're serious about building a fully customizable, professional website, WordPress.org is the way to go.

Choosing a Domain Name and Hosting

Once you’ve decided on WordPress.org, the next step is choosing a domain name and a hosting provider. Your domain is your website’s address (like www.example.com), and hosting is where all your website files live.

Best Hosting Providers for WordPress

Not all web hosts are created equal. When selecting one, make sure it offers WordPress-specific features like one-click installation, auto-updates, and customer support.

Top WordPress Hosting Providers:

SiteGround – Known for excellent customer service and fast servers.

Bluehost – Officially recommended by WordPress, great for beginners.

WP Engine – A premium managed WordPress host with top-notch performance.

Hostinger – Affordable, reliable, and easy to use.

Look for features like:

SSD storage

SSL certificate

Daily backups

Staging environments

Tips for Selecting a Domain Name

Your domain name is crucial—it reflects your brand and affects SEO. Here are some tips:

Keep it short and memorable.

Use keywords related to your niche.

Avoid hyphens and numbers.

Choose a .com if possible, as it's the most recognized.

Make sure it’s easy to spell and pronounce.

Use domain registrars like Namecheap, GoDaddy, or buy it through your hosting provider for a smoother setup.

Installing WordPress

Manual Installation vs. One-Click Installation

Most hosting providers today offer a one-click WordPress install. It’s quick, efficient, and hassle-free. However, understanding both methods helps you become more confident in managing your site.

One-Click Installation

Using tools like Softaculous or Fantastico in your hosting control panel, you can install WordPress with just a few clicks. It’s ideal for beginners or anyone looking to get started fast.

Steps:

Log in to your hosting cPanel.

Locate the WordPress installer (often under “Auto Installers”).

Fill in your site name, admin username, and password.

Click install—and done!

Manual Installation

Manual installation offers more control, but requires a bit more tech-savviness.

Steps:

Download WordPress from wordpress.org.

Upload the files to your server using FTP.

Create a MySQL database via your hosting control panel.

Run the installation script by visiting your domain.

Enter site and admin details to complete setup.

Manual installs are useful if you're working in a custom environment or need more control over the process.

Setting Up Basic Configuration

Once WordPress is installed, there are a few initial setup tasks that are critical:

Set your site title and tagline under Settings > General.

Adjust permalink structure for SEO under Settings > Permalinks—choose “Post Name” for cleaner URLs.

Create essential pages: Home, About, Contact, Privacy Policy.

Configure discussion settings to manage comments and spam.

Install essential plugins for SEO, caching, security, and backups.

Set your homepage display: either a static page or latest blog posts.

These configurations help lay a strong foundation for your site and make sure everything runs smoothly.

Understanding the WordPress Dashboard

Navigating the Dashboard

The WordPress Dashboard is the control center of your website. Everything you need to manage, customize, and publish your content is found here.

Key Components:

Dashboard Home: Quick overview of your site stats and updates.

Posts: Where you write and manage blog content.

Pages: For static pages like Home and About.

Media: Upload and manage images, videos, and documents.

Plugins: Install and configure third-party tools.

Appearance: Customize your theme, menus, and widgets.

Users: Manage who has access to your site.

Settings: General site configurations.

It might look overwhelming at first, but spend a bit of time exploring, and it becomes second nature.

Key Features and Settings Overview

Here are a few settings you shouldn't ignore:

Reading Settings: Choose whether your homepage displays posts or a static page.

Discussion Settings: Manage comments, approval rules, and spam protection.

Media Settings: Set default sizes for images.

Permalinks: Optimize your URL structure for search engines.

Also, familiarize yourself with screen options and help tabs at the top of each admin page. They provide additional tools and explanations to make your life easier.

WordPress Themes and Customization

What are WordPress Themes?

Themes control the visual appearance of your WordPress site. Think of a theme as the skin of your website—it dictates layout, fonts, colors, and more.

Themes can be:

Niche-specific: Built for restaurants, blogs, portfolios, etc.

Multipurpose: Highly customizable and can be used for various site types.

Changing a theme is easy and doesn’t affect your content. However, you may need to tweak your layout and widgets afterward.

Free vs. Premium Themes

Free Themes

Pros:

Cost-effective.

Available in the WordPress theme repository.

Reviewed for code quality and security.

Cons:

Limited features and support.

May lack regular updates.

Premium Themes

Pros:

More features and customization options.

Dedicated support and documentation.

Often bundled with premium plugins.

Cons:

Can be expensive.

Might require a learning curve.

Reliable sources for premium themes include ThemeForest, Elegant Themes, and StudioPress.

Customizing Your Theme

Once you’ve chosen a theme, it’s time to make it your own.

Using the WordPress Customizer

Navigate to Appearance > Customize. Here, you can:

Change site identity (title and logo).

Set menus and widgets.

Modify colors, backgrounds, and layouts.

Preview changes in real-time.

Editing CSS and Using Child Themes

If you’re comfortable with code, add custom CSS under Appearance > Customize > Additional CSS.

For deeper changes, create a child theme. This ensures your changes aren’t overwritten when the main theme updates.

Steps to Create a Child Theme:

Create a new folder in /wp-content/themes/.

Add a style.css and functions.php file.

Enqueue the parent theme styles in functions.php.

Activate your child theme via the dashboard.

This method gives you full control over your theme’s design and functionality.

Plugins: The Power Behind WordPress

What Are Plugins in WordPress?

Plugins are like apps for your WordPress website. They extend its functionality beyond the default features. Want to add a contact form? Improve SEO? Secure your website? There’s a plugin for nearly everything. Currently, the official WordPress plugin repository offers over 59,000 plugins, with more being added every day.

Each plugin adds a specific function. Some are simple—like adding a social share button—while others are comprehensive, like turning your site into a fully functional e-commerce store using WooCommerce.

Plugins are developed by individuals, agencies, or companies, and range from free to premium. A key benefit of plugins is that they make advanced features accessible to non-developers. With just a few clicks, you can enhance your site without writing a single line of code.

However, using too many plugins can slow down your site or cause compatibility issues. Always read reviews, check the last update date, and test plugins on a staging site before going live.

Must-Have Plugins for Every WordPress Site

Every site has unique needs, but there are several essential plugins that improve performance, security, and usability across the board.

1. SEO Plugins

Yoast SEO: Helps optimize on-page SEO, sitemaps, and meta tags.

Rank Math: An all-in-one alternative to Yoast, lighter and packed with features.

2. Security Plugins

Wordfence Security: Offers firewall protection and malware scanning.

iThemes Security: Helps secure login pages and monitor suspicious activity.

3. Caching Plugins

W3 Total Cache or WP Super Cache: Improve site speed by serving static files.

4. Backup Plugins

UpdraftPlus: Schedule automatic backups to cloud storage.

BackupBuddy: A premium alternative with powerful features.

5. Performance Optimization

Smush or ShortPixel: Compress images without losing quality.

Asset CleanUp: Unload unnecessary scripts and styles from pages.

6. Contact Forms

WPForms or Contact Form 7: Drag-and-drop forms made easy.

7. E-commerce

WooCommerce: Adds shopping cart, payment processing, and product management.

Choose plugins wisely, keep them updated, and only install what you truly need.

Building Pages and Posts

Understanding the Difference Between Posts and Pages

In WordPress, content is divided into two main types: Posts and Pages. While they may look similar on the surface, they serve different purposes.

Posts

Time-sensitive content like blog articles.

Displayed in reverse chronological order.

Can be categorized and tagged.

Ideal for news, tutorials, and updates.

Pages

Static content like “About,” “Contact,” and “Privacy Policy.”

Not organized by categories or tags.

Typically don't allow comments.

Ideal for timeless content that rarely changes.

Think of posts as your ongoing content strategy and pages as the core structure of your site.

Creating Engaging Content with the Gutenberg Block Editor

Since WordPress 5.0, the default editor is Gutenberg—a block-based editor that allows for flexible, modern layouts without needing code.

Each piece of content is a block:

Paragraphs

Images

Buttons

Headings

Embeds (YouTube, Tweets, etc.)

This modular approach lets you build dynamic pages. You can insert columns, galleries, tables, and even reusable blocks to maintain consistency across pages.

Tips for Creating Great Content:

Use headings (H2, H3) to break up text.

Add images and videos to engage readers.

Use bullet points and numbered lists for clarity.

Include clear call-to-actions (CTAs).

Format for readability—short paragraphs, white space, and bold highlights.

The Gutenberg editor has dramatically improved the content creation experience, giving users design-level control without needing a page builder plugin.

Menus, Widgets, and Navigation

Creating Effective Menus

Menus help users navigate your site. A good navigation system improves user experience and reduces bounce rates.

How to Set Up Menus:

Go to Appearance > Menus.

Create a new menu and name it (e.g., “Main Menu”).

Add pages, posts, or custom links.

Drag and drop to reorder items.

Assign the menu to a location (usually header or footer).

Menu Tips:

Keep it simple: No more than 5–7 main items.

Use dropdowns for categories or subpages.

Highlight key actions like “Contact” or “Get a Quote.”

Some themes support multiple menus, like primary, secondary, footer, or mobile-specific menus.

Widgets and Sidebars: Adding Functionality to Your Site

Widgets are small content blocks that can be placed in sidebars, footers, and other widget-ready areas of your site. They help enhance usability and aesthetics.

Common Widgets Include:

Search bars

Recent posts

Category lists

Social media icons

Custom HTML or text

To Add Widgets:

Go to Appearance > Widgets.

Drag and drop widgets into the available areas.

Configure each widget according to your needs.

Widgets can also be managed from Appearance > Customize > Widgets for a live preview.

Want more flexibility? Use a plugin like Elementor or Widget Options to add advanced features to your sidebars and footers.

User Management and Permissions

Managing User Roles in WordPress

WordPress includes a built-in user role management system that allows you to control who can do what on your website.

Default User Roles:

Administrator – Full control over site settings.

Editor – Can manage all posts/pages, including others’.

Author – Can publish and manage their own posts.

Contributor – Can write but not publish their own posts.

Subscriber – Can only manage their profile.

Each role has specific capabilities. For multi-author blogs or membership sites, assigning appropriate roles is crucial for site integrity.

Adding and Editing Users

To manage users:

Go to Users > Add New.

Enter username, email, and assign a role.

Optionally send a welcome email.

To edit existing users, go to Users > All Users and click “Edit” below the username.

Best Practices:

Limit the number of Admins.

Use strong passwords.

Monitor user activity with plugins like Simple History or Activity Log.

For advanced control, consider plugins like Members by MemberPress to customize permissions or create new roles.

WordPress SEO Best Practices

Optimizing Your Site for Search Engines

Search engine optimization (SEO) is essential if you want your WordPress website to rank higher on Google and attract organic traffic. WordPress is already SEO-friendly out of the box, but there’s plenty more you can do to supercharge your results.

Start with the basics:

Choose SEO-Friendly Permalinks: Go to Settings > Permalinks and select “Post name.” This keeps URLs clean and keyword-rich.

Use Heading Tags Properly: Organize your content with H1 for titles, H2 for main sections, and H3 for sub-sections. This structure helps Google understand your content hierarchy.

Optimize Meta Titles and Descriptions: Plugins like Yoast SEO or Rank Math allow you to customize these, which can significantly impact click-through rates.

Alt Text for Images: Always add descriptive alt text to images for accessibility and image search visibility.

Mobile Optimization: Use a responsive theme. Google prioritizes mobile-friendly websites.

Internal Linking: Link to other posts/pages on your site to guide users and reduce bounce rates.

Don’t forget about loading speed. A slow website negatively affects rankings. Compress images, use caching, and choose a fast host.

Using SEO Plugins for Better Rankings

Plugins make SEO easy—even for beginners. Here are the two top contenders:

1. Yoast SEO

Offers an intuitive interface with traffic light indicators.

Focus keyword optimization.

Automatically generates XML sitemaps.

Integrates with social platforms for better previews.

2. Rank Math

Lighter and faster than Yoast.

Supports multiple keywords per post.

Rich snippet support.

Deep WooCommerce integration.

Other helpful SEO tools:

Google Search Console – Submit your sitemap and monitor your performance.

Google Analytics – Understand user behavior and optimize content accordingly.

Ahrefs Webmaster Tools – Free SEO audit and backlink checker.

Stay consistent with your SEO strategy, and over time, you’ll see your rankings climb.

Security and Maintenance

Keeping Your WordPress Site Secure

WordPress is secure, but because it’s so popular, it’s also a frequent target for hackers. Fortunately, with the right precautions, you can greatly reduce your risk.

Key Security Tips:

Update Everything Regularly: Keep WordPress core, plugins, and themes up-to-date.

Use Strong Passwords: Mix uppercase, lowercase, numbers, and symbols.

Install a Security Plugin: Wordfence, Sucuri, or iThemes Security can monitor your site for threats and block malicious activity.

Limit Login Attempts: This stops brute-force attacks.

Use Two-Factor Authentication: Adds an extra layer of protection at login.

Change the Default Login URL: Hide wp-login.php to prevent automated attacks.

Also, never use “admin” as your username, and disable file editing through the dashboard by adding define('DISALLOW_FILE_EDIT', true); to your wp-config.php.

Backing Up Your Website Regularly

Backups are your safety net. If your site crashes or gets hacked, a backup lets you restore everything quickly.

Top Backup Plugins:

UpdraftPlus: Free and easy. Backs up to Google Drive, Dropbox, or FTP.

BackupBuddy: A premium option with full-site backups and migrations.

Jetpack: Includes real-time backups (with premium plan).

Backup Tips:

Schedule automatic backups (daily or weekly).

Store backups off-site (cloud or email).

Perform manual backups before major updates.

Never assume your host is backing up your site—you need to take control.

Performance Optimization

Speeding Up Your WordPress Site

A slow website not only frustrates users but also hurts your SEO. Google uses page speed as a ranking factor, and users will bounce if a site takes too long to load.

Ways to Speed Up Your Site:

Use a Lightweight Theme: Avoid bloated themes with unnecessary features.

Install a Caching Plugin: WP Rocket, W3 Total Cache, or LiteSpeed Cache.

Optimize Images: Use tools like Smush, ShortPixel, or TinyPNG to compress images.

Minify CSS and JavaScript: Reduces file size and load time.

Use a Content Delivery Network (CDN): Cloudflare or StackPath speeds up global access.

Limit Plugins: Too many plugins slow down performance. Only keep what you need.

Test your site’s speed using:

Google PageSpeed Insights

GTmetrix

Pingdom Tools

Continually test and tweak for best results.

Mobile Responsiveness and Cross-Browser Compatibility

More than half of all web traffic comes from mobile devices. If your site doesn’t perform well on mobile, you’ll lose visitors and rankings.

Key Mobile Optimization Tips:

Use a responsive theme that adjusts automatically to different screen sizes.

Use large, readable fonts and button sizes optimized for touch.

Optimize navigation with hamburger menus for smaller screens.

Keep layouts clean and simple—avoid large sliders and unnecessary animations.

Test your site on different devices using tools like:

Google’s Mobile-Friendly Test

BrowserStack

Responsinator

For cross-browser compatibility, ensure your site works smoothly on Chrome, Firefox, Safari, Edge, and even mobile browsers. Sometimes, subtle CSS tweaks are needed for perfect rendering.

E-Commerce with WordPress

Using WooCommerce to Build Online Stores

Want to sell products or services online? WooCommerce is the best tool for turning your WordPress site into a fully functional online store.

Key Features of WooCommerce:

Sell physical or digital products.

Inventory and order management.

Multiple payment gateways: PayPal, Stripe, Square, etc.

Customizable product pages and checkout flows.

Extensions for subscriptions, bookings, and memberships.

Getting started is easy:

Install WooCommerce from the plugin repository.

Run the setup wizard to configure currency, payment, and shipping.

Add your products and set up product categories.

Design your store using compatible themes like Storefront or Astra.

WooCommerce is extremely flexible. From basic shops to complex marketplaces, it scales as you grow.

Best Practices for E-commerce SEO

E-commerce SEO ensures your products show up on Google when people search.

Key Tips:

Optimize product titles and descriptions with relevant keywords.

Add unique content to each product page (avoid copy-pasting manufacturer descriptions).

Use SEO-friendly URLs for categories and products.

Create high-quality product images with descriptive alt tags.

Enable breadcrumbs to help users and search engines navigate your site.

Don’t forget to build backlinks to your product pages and submit a product sitemap to Google Search Console.

Multilingual and Accessibility Considerations

Creating a Multilingual WordPress Site

If your audience spans different countries or languages, a multilingual website is essential. It enhances user experience and opens your site to a global market.

Best Multilingual Plugins:

WPML (WordPress Multilingual Plugin): A premium plugin that lets you translate pages, posts, custom types, and even themes.

Polylang: Free and user-friendly. Ideal for basic multilingual setups.

TranslatePress: Live front-end translation, integrates with Google Translate for automatic translations.

Steps to Set Up a Multilingual Site:

Install your chosen plugin.

Add new languages via plugin settings.

Translate content manually or using auto-translation.

Configure language switchers in menus or widgets.

Best Practices:

Don’t mix languages in the same post.

Use hreflang tags for SEO to signal different language versions.

Translate all media, menus, and taxonomies.

A multilingual site not only improves UX but also increases search engine visibility in different regions.

Improving Website Accessibility

Accessibility ensures that your website is usable by everyone, including people with disabilities. It’s not just a good practice—it’s increasingly becoming a legal requirement.

Accessibility Features to Implement:

Keyboard Navigation: Ensure users can navigate with the Tab key.

Alt Text for Images: Describes the image for screen readers.

Proper Heading Structure: Logical use of H1 to H6 tags.

Color Contrast: High contrast between text and background improves readability.

ARIA Labels: Add accessibility information to screen readers.

Helpful Plugins:

WP Accessibility: Offers features like skip links, alt image warnings, and color contrast checking.

AccessibleWP Toolbar: Lets users adjust text size, contrast, and more.

Use tools like WAVE, axe DevTools, or Lighthouse to audit your site for accessibility.

Making your site accessible benefits everyone, and it’s a clear sign of professionalism and inclusivity.

Conclusion

WordPress web development is one of the most powerful and accessible ways to create a professional online presence. Whether you’re a blogger, small business owner, developer, or entrepreneur, WordPress has the tools, flexibility, and scalability you need to succeed.

We covered everything—from choosing between WordPress.com and WordPress.org, installing and configuring your site, selecting and customizing themes, to using plugins, optimizing for SEO, securing your site, and even building an e-commerce store with WooCommerce. And let’s not forget the importance of performance optimization, multilingual capabilities, and accessibility.

The WordPress ecosystem is vast, and there’s always something new to learn. But armed with this guide, you have a solid foundation to build and grow a successful website. Dive in, experiment, and don’t be afraid to break things. The best part? The community is always there to support you.

FAQs

1. Is WordPress good for beginners who don’t know how to code? Absolutely! WordPress is designed with ease-of-use in mind. With thousands of themes and plugins available, you can build a beautiful, functional website without touching a single line of code.

2. How much does it cost to build a WordPress website? It depends. A basic website can be built for the cost of a domain ($10/year) and hosting ($3–$10/month). If you choose premium themes, plugins, or managed hosting, the cost can rise accordingly.

3. Can I migrate my website to WordPress from another platform? Yes, there are plugins and services that help you migrate from platforms like Wix, Squarespace, Joomla, or Blogger to WordPress without losing your content or SEO rankings.

PHP is a wonderful programming language and as you dig deeper into its different aspects, you find more interesting things in store for you. For newcomers, who are looking to get into programming world may wonder in amazement as to why one should learn PHP, what are its benefits and how it helps them. Let us start right from the basics and get a deeper grip into the world of PHP.

 PHP stands for “PHP: Hypertext Preprocessor”, it is the most common server side language that is used in programming today. It is an open source platform hence it is widely popular, any person can access it through the power of Internet. It is a free access tool to everything PHP online. The reasons and justification for using PHP go far beyond the reasoning fact that it is the language any programmer uses to not only develop their programming skills but using a free implementation. This language can be embedded in HTML. Learning is learner’s passion hence it is highly important to know where to start and how to start.

 To start with PHP, one obviously needs PHP installed on their computers where they can write the code. Visual Studio Code is good platform to start with, download and install the program and save it like the way we usually save a notepad document. The extension for PHP file would be .php. Go to Open with > Select Studio Code > Open a Blank template for using. PHP coding always use PHP tags so do not forget them.

 The starting of the tag looks like ‘<?php’ (<? This is outdated and hence it may create some problems. To run PHP program, one requires software where they can run it. Most people use Xampp, once you download it, there are some modifications that can be done to make it run smoothly. If no changes are made, Xampp will be saved in C:\ drive of your computer. When you open the file, it will open up many options but save all of your files in ‘htdocs’ folder. When you click on the Run option, you will see two numbers under the ports that appear, the numbers that you can see are 443 plus a second one. We would be considering second number that is displayed. Now open a web browser and type localhost: 801/hello-world.php. You would write the second number where I have put 801. Once you hit the enter button, you will be taken to a white blank page. The next step is to confirm whether the browser that we are currently using is programmed to read PHP tags or not. For this, you will have to open hello-world.php file and in between PHP tags, you have to write “Hello”. To check this on the browser, go to the browser and reload the page.

 Finally, now that we have installed PHP, and the way to write its code, we have to start learning how to actually use PHP. There are a number of online resources and books available online, some resources are freely available. There is a lot of information available online to learn so many things, search with keywords like PHP programming, PHP free online resources, mySQL Web development, etc. some programs and books will be quite lengthier than you think, but do not get nervous. Lengthier the pages, the deeper understanding of the programming and the processes they have used. There are ample of books available that will give you good amount of information to learn PHP section wise.

 PHP is a smart language, once you dig deeper into it, you shall see how tremendously useful this language is. Sometimes, you may be utterly frustrated if codes do not work what you programmed them for. But, do not give up, scan through online courses, mark different solutions that you get to fix your problem and try again.

To know more: https://binaryic.com/knowledge-center/tips-and-sources-to-start-learning-php/

Most consumers today are digitally inclined getting served exactly what they are looking for. There is emergency of multiple digital touchpoints allows consumers to check the product on one device, and buy it from the other and still give reviews on another. Brands are giving umpteenth liberty to consumers to reach out to them however and wherever they want. The interactions are usually experienced through the texting mode, phone apps, social media that leads to business growth and profitability. Companies are optimizing consumer digital experiences to enhance brand reputation in the longer run.

 Industrial analysts are able to see resurgence of projects and investments with flexible technologies reliably demonstrating abilities that helps to generate sales, improve loyalty, save money and solve customer service problems. The most wanted out of them all are the integrated digital experience strategies.

 Most often than not companies make the mistake of overinvestments in features and underinvesting in integration. The new channels coming up with architectural strategy will continuously keep testing. The new touch points have regular problems because they are hard-wired. Custom integrations make the accommodation a little difficult with new channels.

 Flexible Integration strategy and execution plan serves as cornerstones for digital experience platforms. Integration is not the term that is usually used by marketing or digital experience leaders. The stakeholders are anyway aware of the pain points preventing teams from working across the aisle. Architectural strategies are the key selection factors while choosing the technology components for your Digital experience platforms.

 Important Integration questions one should usually ask are: are the systems that I am using for CMS modular? Can I extend legacy systems by using reusable services and APIs? Is the solution truly best of breed? Could there be deployment alongside existing systems? A flexible integration strategy is need by any medium of organization. Without such integrated strategy approach it is either going to be left hanging or be completely implemented.

To know more: https://binaryic.com/knowledge-center/the-rise-of-the-digital-experience-platform/

I would like to drive home a few points for your. Its is now too late to be even worried about this Automation, especially in Digital Marketing, has been around for longer than you think. I think since its inception, we digital marketers are trying to automate things as much as we can so that we can focus on bigger things and not waste our time doing menial jobs. There are tons of bots out there that automate pretty much everything.

I can easily say that the guys who were into DM back in the day are pioneers in terms of online automation.

But i think there is hope.

Your biggest asset is your randomness Mainly a large part of the digital marketing workflow revolves around creativity and evoking emotions through human connections.

At the end of the day artificial intelligence is, after all, artificial.

I am pretty confident that a robot will not be able to write the way I have written this, let alone an amazing copy for your FB Ad.

Of course, it might be able to automate it and churn out multiple “templates” by analyzing copies across the web. But then again, this can turn out to be counter-productive for the bot cause then it is levelling the playing field again since pretty much every copy out there will pretty much have the same essence to it.

This brings me to my third point.

”Handmade” sells

You probably know, Bentley still stitches their upholstery with their hands.

It always been perceived value of something that is hand made is far more than for something that is automated. So Special Automation o DM will not leave that kind of personal impact in comparison with human touch

The biggest advantage you have as a human is that you are inconsistent, sporadic and random. And this is what makes you unique and stand apart.

Career in Digital ? More then a job its a SKILL.

Once you have this skill, you can apply it whenever and wherever and make a living off it.

You can be a Youtube, Influencer, consultant, Copywriter, Visualizer, Strategist…. The possibilities are endless.

Just to make you more feel more better, a recent study conducted by McKinsey, only 13% of your job can be done by a robot and a marketing job is 85% safer than other jobs.

 Main thing is Continuously invest in ourselves and always be innovating.

The way I see automation/AI in Digital Marketing, is that it is creative destruction. It is making way for something bigger. New jobs will and are created for which new skills are required.

I still remember my school teachers telling me that computers will take away all your jobs and it will be very difficult to get ourselves a job. And what has happened?

Computers are Internet has helped humanity take a leap into the future. I have a feeling the same will happen with Automation/AI.

To know more: https://binaryic.com/knowledge-center/automation-and-its-impact-of-digital-marketing-job/

Before understanding the importance and impact of landing pages, it is essential to understand what it is and how it works. A landing page is a standalone page created especially for marketing or advertising purposes. A visitor lands up on this page after clicking on a Google Adwords ad or any other click bait. The landing pages are created with a single objective to get the user click the Call-To-Action (CTA). Many people confuse the landing page with the homepage. While homepage is the opening page of any website giving insight about the site containing a number of links, the landing page usually contains only one link (CTA) to take the user to another designated page. Adding a landing page to a website helps drive traffic and acquiring leads and advertises the expertise of the website.

Optimizing the landing page is a long and complicated process but it is extremely essential to Search Engine Optimization (SEM). If done wrong, landing page optimization could have adverse effects on the traffic of the website but a few pointers could boost quality score and incoming traffic like never before:

 One main Call-To-Action (CTA):

The purpose of a landing page is to get the user to take action. A laser focused landing page with a single CTA button which caters to the expertise and domain of the website converts better. Using benefit-oriented CTA also goes a long way in appealing to users, e.g. using “Get Free Sample” in place of “Download” or “Add to Cart and save 20%” in place of “Buy Now” instantly attracts people and could boost in traffic and actions taken.

 Benefit-Oriented headline:

A recent study showed that benefit oriented headline increases conversion rate by 4.3%. Users are always drawn towards freebies and benefits. The positive effects of the products rubs on the consumers.

 Understanding Customers:

The landing page needs to be in-line with the motivation, needs, desires and frustrations of the customers. The design needs to be user-centric and eye-catching yet simple with only a single CTA.

 Relevant Content:

Content is probably the most crucial part of any page and is more relevant in the case of the landing page. After creating the content, one needs to assure if it successfully answers the relevant customer questions. What is the product about? Does the page provide necessary information? Will the user trust the webpage? Is the time-taking long enough to frustrate a new user? These are vital questions which make or break any website. A lot of websites design with place-holders like Lorem Ipsum in place of real copies and content. Creating the content should be a priority and the design should be in line with the content and not the other way around.

 Design:

The look and feel of the landing page is what attracts a new user in the first place. A visually attractive design which is pleasing on the eye helps get new traffic and marketing through word-of mouth.

Optimizing a landing page is a time taking process which requires a team effort including a graphic designer, content developer and the IT team. There are a number of potential bottlenecks which could disrupt the traffic of the website but if planned and executed right, landing page optimization could do wonders to your website and business.

To know more: https://binaryic.com/knowledge-center/landing-page-optimization/