Mastercard: Impossible Mascots
Mastercard presents Impossible Mascots, Being a mascot is a dream of million children around the world. But, for many of them, this dream is impossible to come true for children who are facing an intense medical treatment. Those who most need the incentive and the support of their idols. How can Mastercard, a tech company, get these children closer to their idols and to this unique moment of accompanying them on the field? On the Copa America’s opening game, we will give these children a chance to enter on field with their teams. With telepresence robots, they will enter side by side with their idols. The idea is that they interact with the players, talk to them, laugh with them. And, in the end, that they sing the national anthem with them. Fulfilling a dream for young patients, Mastercard created telepresence robots that allow hospitalised children to join Brazil’s national team on the pitch as a match mascot. The robots are remotely controlled and feature a display and camera, letting children interact with the players and stadium.
Credits Creative Agency: WMcCann Chief Creative Officer: Hugo Rodrigues and André Marques Creative Director: Alexandre Prado Creatives: Francisco Oliveira and Felipe Lermen Planner: Acauã Bonifácio, Fernando Birche, Marielen Colombo, Tainã Castilho, Isabella Labate e Bruna Coelho COO: Kevin Zung Planning VP: Luciana Padovani Account: Andrea Barreto and Elis Pedroso VP, Media: André França Social Media: Gustavo Ricci and William Loiola Production: Tato Bono (VP) Integrated Producer: Cayan Lobo and Fabiana Diniz Creative Technologist: Victor Hugo Odo Technology Production: MediaMonks Client Approval: Sarah Buchwitz, Alan Crean, Leandro Simões and Manoela Mauro PR: Kerena Neves and Bruna Ramos Projects: Marina Hirle and Camila Prazeres Graphic Production: Nereu Marinho Film Producer: Mistura Fina Sound Producer: Comando S Media: Patrícia Calheiros, Caio Cezar, Mariana Navarro and Antonio Amendola BI: Anny Atti and Felipe Borges Finishing Coordinator: Maurício Martim Mixing and Finishing: Time Comando S Tags: Soccer, Cancer, Brazilian Soccer Team, WMcCann, Technology, Innovation, Impossible Mascots, Mastercard Read the full article
