Google Japan 2023 Spring campaign
気になる、見つかる Google アプリ
If you’re interested, you can find it on Google app.
creative direction - STEVE NAKAMURA
film direction - ALICE KUNISUE
When something interests you, should you let that moment pass?
Google app allows you to search anything easily and intuitively, even if you just want to look it up with a vague word or an image.
It allows you to find the information you need now. This new way of searching was brought to life in our campaign, "If you’re interested, you can find it on Google app."
In addition, we designed a series of experiential OOH throughout the streets of Harajuku. It featured different visuals such as colorful food, mysterious buildings, or vague words. The activation allowed users to experience the power of Google app.
