#wisebuy

“When you are 80 years old, and in a quiet moment of reflection narrating for only yourself the most personal version of your life story, the telling that will be most compact and meaningful will be the series of choices you have made. In the end, we are our choices.” — Jeff Bezos, 2010 Princeton University Commencement Address

A good way to understand the importance of our choices is with a story of millennials making decisions. This is a story about how my friend Rachel decided the watches she should buy.

It was 2015, Rachel was 26 and just started her financing business. She wanted to buy herself a watch to reward herself for turning in a good profit despite the European debt crisis.

She did her research by reading the fashion blogs, looked through some of the major fashion magazines and went to shopping malls to get a good sense of what she should buy. There are so many options to choose from. 

She really liked the Armani brand and seen them everywhere, whether it’s Emporio Armani, Giorgio Armani or Armani Exchange. So she decided to get a watch from Armani at a budget of about S$1,000.

Rachel was absolutely convinced that it was the right choice:

Armani is a famous and trendy brand. Everyone knows Armani and it will reflect well on her stature.

The watches look expensive and classy.

It’s trendy and recommended by all the style experts.

All the boxes are checked, she thought.

Do you think it is a wise buy?

Based on her budget, would you have bought that watch?

What watch would you have bought instead? Share your thoughts and comment below.

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