#winwinsolutions

1. Write a brief – This allows the whole team to boil down their ideas and goals to the absolute essentials and will ensure the project doesn't go off scope. The brief can also be referenced when anyone sees things suggesting the project is going off scope. A sampling of questions to ask are: - What is the goal of the video? - Who is the target audience? - What is the essential topic? (For example, you are in the candle business and may choose a topic like sourcing the right wax.) - Identify video takeaways. - Identify the call-to-action.

2. Write your script – this is strictly functional and will ease the effort of the actors/spokesperson(s) to deliver their message, naturally. A few tips: - Write conversationally - Write thorough dialogue. Include every single word. - Ensure you differentiate the main dialogue from text overlays, voiceovers or B-Rolls. - Keep it succinct/short/brief.

3. Organize a Table Read – this is critical. Message flow anomalies, or message delivery problems will be exposed here, not because of the readers, but because of the scripted dialogue. This will also accustom the people being filmed to their “characters”.