πππββ(3/5) In this minimalistic yet fascinating consolidation of his wildly popular college economics course, Jonah Berger lists the six "STEPPS" which can make any piece of consumer culture go viral: Social currency-we share things that make us look good Triggers-top of mind, tip of tongue Emotion-when we care, we share Public-built to show, built to grow Practical value-news you can use Stories-information travels under the guise of idle chatter This book comes highly recommended if you're a self-starter; otherwise, it's a fascinating read that has a lot of examples and moves at a fairly fast pace. #Contagious #ContagiousWhyThingsCatchOn #WhyThingsCatchOn #JonahBerger #economics #bookstagram #bookrecommendation #nonfiction #nonfictionlit #nonfictionliterature #readinglist2017 #booksireadin2017 #_bookshelf2017_
