Medical Identity - Inspiration & Support

Once I had already chosen my accent colour this really stood out to me due to my decision. I also feel like the circles work well as a clean, professional mark due to its simplicity. This got me thinking about how I could incorporate such simplicity into my insulated diagrams for support of my content on theories.

Diagram / Explanatory Illustration Inspo

Due to the content I’m working with needing to be so wordy, I feel like this could be a significantly helpful way for the reader to further visualize the theories I’ll be explaining, then allowing the book to serve it’s purpose effectively with a simple explanation and diagrams that add a small amount of extra clarity.

Medically-Inspired Editorial 

Due to diving into the scientific, anatomic and psychological reasoning into why we forget I felt that it’d be appropriate to design the little booklet into something that very clean, medical yet still maintaining the creative, sophisticated typographic handling through the interaction with the audience.

The use of medical-like files and the washed blue created an identity we all associate with hospitals. This feeling a little overdone for my own project but working so well due to the context of this particular project given it is based on a medical field. 

Mostly, the use of composition stuck out to me within this project. The shorter line lengths left the heavy content easy to digest and broke up the words enough to not be daunting to the reader. The use of text vertically gives a difference to the page’s flow, making it feel like it sits on a grid solidly, consistency again adding to the medical identity.

Layering & Craft Inspiration 

After considering what I want from my third year at university I’ve decided I wanted to focus entirely on UI, UX, and digital design. However, given that this project, along with other projects won't exactly fit a digital brief I want to make it more interactive, to pay into the understanding of UX and how an audience can interact with a piece, whether it be digital or print. 

I feel like the interaction, and experience of using print in such a different way like this piece is ideal for this project as the user interacts with the form. I want to be able to communicate the idea of the processes the brain goes through throughout the print, stock, and overall execution. 

Notes Taken:

Melanie Mignucci remembers 9/11:

Remembers water bellowing over the water although her classroom window was NOT facing the correct direction, she could not possibly see that smoke.

Sense of dread. Her mum working in the city, Her mum actually worked in Connecticut; her memories are false/interfered with. The world trade centre was over 40 miles away, smoke drifting the opposite way too.

General Facts

50% of memory details change every year

Implicit memories also referred to as non-declarative.

Semantic memories, facts dates and numbers, also referred to as declarative

The medial temporal lobe, hippocampus, pulls all the brains activity and senses into memories

Momentous occasions create memories, high emptional rate, the younger you are the more memories you’ll create as you’re generally more euphoric from ages 14-25.

The Amygdala controls emotion and up-rates the hippocampus due to it sitting right next to it

Amygdala activity higher due to emotional rate, sense of place is the most consistent memory. Specific cells for a place, all these cells fire up when recalling your route.

The hippocampus of Cab drivers is actually significantly larger than those who aren't, due to the sheer amount of use.

World-Class Competitive Memory 

The association helps her retrieval, Competitive memory people use scenarios though a situation they've already stored to associate new information.

World records using this tactic;

360 images - 5min

212 n&f 15

Helvetica Typographic Poster

The separation of the type within the first image could be an effective way of visualising the way memories are warped, or specific factor are memorized, whilst others are not taken into the memory trail. This, however, could definitely affect the readability and effectivity of communicating the explanation behind the “why” question I’ve proposed, which may be detrimental to the brief and the success of the final outcome. 

The second image caught my intention because of its simplicity, it’s, in fact, a fragment/screenshot of the first, just a specific area that interested me. I like the idea of using an accent colour to pull out crucial information, or even to highlight key facts. So that it acts almost in a mirroring way of the refinery of the key aspect the brain would pick out on a certain situation.

Informative Poster inspiration

This series of posters are based on the topic of architecture, so the layout and composition of the design are extremely important in order to communicate the sophisticated, professional and complexity of the practice of architecture.

I feel like the composition could work extremely well due to the relationship between the images, type and titles. It feels like the piece is tied together with relative information, whilst still being separate components. This mimics the relationship between emotion, memory and how our hippocampus and emotion.