#why do developers prefer the javascript framework

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Search Engine Optimization (SEO) Social Media Optimization (SMO) Content Marketing Digital Advertising (PPC) Email Marketing Website Analytics Online Reputation

Search Engine Optimization (SEO)

sohba digital marketing company search engine optimization expert with almost a decade of industry experience. Along with our team, sohba's goal is to help our customers dominate the search engines, and surpass their competition.

Few other consultants have the level and depth of experience that I have acquired. I’ve worked across all industries. From local search optimisation agencies, to extremely competitive service niches and national e-commerce. Clients widely consider our approach very different from many less-diligent SEO’s, many of which fail to incorporate simple necessities such as CRO (Conversion Rate Optimization). In short, that is the ways in which your website can be modified to improved to target an increased amount of sales for a given amount of traffic.

sohba digital not one to try and promote my services by highlights certifications and awards from unknown internet academies. I prefer to carefully walk you through example of my own online successes and search engine rankings of businesses that have used my services. To learn more, please get in touch. If you to quickly know why your website still isn’t ranking on the first page of Google, enter your URL for an free website analysis. The report will explain how you can improve your website in order to gain improved rankings in Google.

Social Media Optimization (SMO)

One of the biggest struggles brands and marketers have with content marketing comes from a lack of direction with their content strategy. All too often, we see brands fall into the trappings of making posts that do not connect with the audience, or otherwise fail to stand out in the feeds of their fans. The best remedy for this issue is to develop a standardized editorial calendar to bring consistency to your content strategy, and a base for recording activity and performance.

Here are some basic steps for getting started with creating an editorial calendar for content marketing.

Part 1 – Content Marketing

The first step with your editorial calendar is to decide on content that you will be sharing. This content should be a mix between materials produced in-house (e.g., blog posts, infographics, videos), and relevant materials created by other bloggers or content producers. To find sources of inspiration and material, research the thought leaders and social communities in your niche, and become active in them. Once you find sources that drive the trends in your industry, you’ll be able to deliver that message to your audience.

After you’ve found your content source, you need to switch gears and put yourself in the mindset of your audience. Ideally, you should have a basic knowledge of their pain points, consumption habits, and what makes them take action. With this knowledge, you can set the tone for your calendar by determining  how much content is needed to drive growth and interaction of your brand, what topics make the biggest impact with the audience, and how frequently will you will need to deliver content to the audience.

Part 2 – Build Your Calendar

Now that your content strategy is solid, you can focus on the mechanics of publishing. An editorial calendar can be as basic or detailed as needed for your business, but like everything else, more information will lead to better results. The best tool to use for your editorial calendar is an Excel Spreadsheet (or Google Docs Spreadsheet); if you are working with a team, you may want to consider collaborative tools like HiTask to manage assignments by person.

No matter what tool you use as your primary calendar host, you should include fields or sections that outline these specific details about the promoted content:

Title or Headline General content description Keywords or Tags Call to Action Assigned to Status of Post Where to Publish (blog, Facebook, Pinterest, etc)

Part 3 – Fill in the Gaps

At this point, you have a source of content, and a framework for distributing it across your website and social networks. With this in place, you have everything you need to begin a long term content marketing strategy.

Set aside one hour at minimum to plan the content you want to highlight in the upcoming days, weeks, or even months. By including all of the information and links in your calendar, you’ve made a single resource that you can refer to when deciding what to post. If you are delegating your social management to an employee or agency, they also should have access to the calendar to make sure that the strategy stays on track.

When planning for a long term content marketing strategy, be sure to take major events into consideration. Holidays, special business events, local events, conferences, major product releases, and other low-hanging fruit that will have a strong social buzz are perfect places to begin planning for in advance with direct content for your audience.

Creating an editorial calendar is the first step to elevating your brand’s caliber on social media; you’ll quickly discover that social media is not just “a place to be,” but a system to gain and interact with your perfect client or customer.

Digital Advertising (PPC)

Over the last few years it’s been hard to ignore the massive shift in the way brands can communicate with consumers and this has thrown up a lot of confusion as to where to start and how to implement. Everyday Sales and Marketing Managers are being approached by traditional and digital agencies touting their skills in new media but are becoming increasingly dubious as to who they should entrust with their strategy.

sohba digital marketing agency now have a multiplicity of platforms through which to promote their products and interact with their prospects and their existing customers, including mobile, email, websites, downloadable content, social media, retail technology etc. As such, the choice now available to customers teamed with their past experiences of brands means that in order to become a key differentiator in the market, Social Technologies have actually thrown up a further challenge to agencies and brands, with many brands unhappy with the advice they are getting on how to create effective ROI from their social media campaigns. At top didital marketing agency, we are shifting the focus from the social networks to the data that they provide. When one has access to this rich, new set of data, the ability to target the individual needs of a particular consumer grows considerably, therefore opening up a whole new level of return.

For those brands that are at the early stages of developing their contact strategy, the good news is that there are lots of ways that multi-channel can be delivered. Implementing this kind of approach does not necessarily mean that a brand must encounter a substantial cost outlay on channel development and/or Social CRM (sCRM) systems. By using profiling middleware, a brand can identify the best course of action for each customer, avoiding unnecessary communications costs. If delivered appropriately, the use of digital content and fulfilment in multi-channel activity can in fact save money.

However I would recommend taking a step back to look at the overall commercial approach. At soe company in pakistan we are changing the relationship between client and agency. Combining the best thought leadership of the consulting world with the leading capabilities of the marketing services industry, we provide our clients with a process to move from the olde r integrated model to the more relevant multi-channel experience model, delivering relevant customer experiences through technology. Built on the premise of the 3 R’s: Reputation, Relevancy and Recommendation, we differentiate the customer experience through our reservoir of analytical insight about each customer, leveraging it to foster engaging customer dialogues and learning from these interactions to make improvements in the future.

Email Marketing

The largest email database in pakistan - approx 1,300,000 double opt-in subscribers.

Whether your marketing objective is instant sales, brand awareness, new customers or member acquisition, our targeted email lists enable you to effectively & affordably promote your products & services to pakistani consumers nationally for a fraction of the cost typically associated with traditional "normal media" and regular direct marketing channels.

With the largest database of opt-in pakistani consumers, we can target and segment your campaign to provide you with an end list which gets results to produce the best possible results for your email marketing campaigns.

This is a highly customized and targeted list that has specific categories which may be highly beneficial to your financial growth.

Website Analytics

Website analytics is widely used by business to business and business to consumer online merchants to examine various markets and track their customers accurately. Web analytics is also becoming increasingly popular with webmasters of other websites as well. Since tracking visitors accurately is very important for most websites, most webmasters use web analytics to get customer conversion rates and other important data. Usually, web analytics software tracks visitor behavior by inserting a small piece of tracking code on each page of the site. The tracking code transmits information to the analytics software vendor’s data collection facility using a tiny gif image or a small JavaScript code. To identify returning visitors tracking ID stored in a cookie is used.  

Over the past decade, e-commerce retailers have become proficient with web analytics and have improved their website design to help customers navigate and complete the purchase process easily. Having completed this process, many retailers have become overloaded with additional data that adds no further discernable value. It is difficult for most companies to process the data to extract important information and understand what to measure next. Going forward, e-commerce companies are discovering that they need to be highly innovative and respond to the latent needs of customers. Web analytics software applications provide a wealth of information which can help them do that.

Interestingly a recent report by Jupiter Research sent shockwaves through the industry when it stated that increasingly high rates of cookie rejection and deletion by internet users makes third-party cookies, which is the default method for hosted analytics solutions to measure visitor activity, an unreliable method for collecting and reporting on web marketing results.

Focusing on finding new ways to improve the customer experience will simplify e-business and increase the customer conversion rate. Only by using web analytics and usability testing together can companies get a complete picture of user behavior and experience on an e-commerce site. This is a very powerful method to understand customers and make improvements to the site based on customer needs.

Online Reputation

Business Reputation Management Your Business Reputation Online

YOUR SMALL BUSINESS REPUTATION

Reputation management is big, and it’s going to get even bigger in the near future

Reviews for businesses are now posted online, and they are visible for anyone to see. They come up when searching for a niche/location and when potential clients/consumers search for your business name.

Bad reviews will keep those same people from setting foot inside your business.

So where do these bad reviews online come from?

Research has found that the majority of consumers will never leave a review.

We’re continuing our analysis of the results of last winter’s JavaScript Ecosystem Survey, a survey of over 16,000 developers conducted by npm in collaboration with the Node.JS Foundation and the JS Foundation. Our second topic is How JavaScript is used across industries — and, more specifically, how different industries use certain JavaScript tools, frameworks, and practices. To read more about the methodology behind this survey, click here.

We asked about what industry our respondents worked in. 45% of users answered “tech”, revealing an underlying ambiguity in our question. For instance, if you work at Google, do you work at a tech company or an advertising company? What about at Microsoft, which many consider a tech company, but also has advertising and even hardware manufacturing arms? Next time, we’ll ask for more detailed information about industry concentrations.

“We asked about what industry our respondents worked in. The most common answer was “tech” at 45%”

Despite this, we still gathered some good data about how use of JavaScript varies by industry. The top industries were:

finance: 7%

advertising and marketing: 5%

education: 5%

entertainment: 5%

business support and logistics: 4%

healthcare: 4%

retail: 3%

government: 2%

manufacturing: 2%

There were meaningful differences across industries in how and why people use JavaScript. There were also some clear commonalities, not all of which we’re going to mention. But from a statistician’s point of view, the questions where all the industries answered very similarly are useful because it indicates the differences in other questions are “real” and not just random variation.

With 16,000 responses, even the single-digit groups per industry constituted enough data to make meaningful conclusions. We discarded answers from industries with less than 2% responses (i.e. less than 300 individual responses).

JavaScript tools

First, we asked about common tools: bundlers, linters, testing frameworks, transpilers, CSS preprocessors, and more.

Manufacturing across the board uses less of everything — only 51% of manufacturing respondents say they use a testing framework, compared to 75% in finance.

The explanation for this may lie in the answer to another question; “Where does the JavaScript you write run?” 15% of manufacturing developers say their code runs on embedded devices which is twice as much as any other industry. Embedded platforms often have intrinsic transpilers for JS, so you do not need to use your own and have no need for browser-specific optimizations that most of these tools provide.

“Manufacturing across the board uses less of everything — only 51% of manufacturing respondents say they use a testing framework, compared to 75% in finance.”

Put another way: hardware isn’t a browser. This view of manufacturing respondents is backed up by another question, in which 31% of manufacturing respondents say their code is put to use in IoT (Internet of Things). No other industry gets above double digits for that answer. This makes manufacturing an interesting set of answers across the board, as we’ll see.

Finance, on the other hand, uses everything the most. They are the most likely to use a bundler, second-most likely to use a linter (after healthcare), most likely to test, second-most likely to use a web framework (after retail), most likely to use a transpiler, and second-most likely to use a CSS preprocessor (after advertising). Finance just does all the things.

JavaScript frameworks

We’ve examined the popularity of JavaScript frameworks in the past. Our survey data provides another view into these preferences, and the results are enlightening.

Angular was a fairly popular choice across all industries, but strongest in finance. Developers in entertainment were the least likely to use Angular, their strongest preference being for React (65%).

React was the most popular framework in the survey overall, though with strong variations by industry. As mentioned, 65% of developers in entertainment chose it, but that fell to 46% in government and 38% in manufacturing. Manufacturing’s strongest choice for a framework was jQuery (52%), suggesting the industry is a late adopter. Government also had jQuery as its top pick at 52%.

Around 20% of developers in most industries reported using Vue, though it was notably more popular in advertising, with 34% of developers reporting it there.

“We also asked developers how they made decisions about choosing frameworks. Big majorities (60-90%) in every industry reported things like support, features, and stability being important, with little variation.”

Ember did not get a lot of mention from our respondents, with an average of 4% of developers reporting that they used it. Also in this range were Preact (5%), Hapi (5%), Next.js (5%), and Meteor (5%).

A surprisingly popular choice was Electron, which is obviously not a web framework at all but we included in our options. More than 20% of developers in every industry reported using Electron for some projects.

We also asked developers how they made decisions about choosing frameworks. Big majorities (60-90%) in every industry reported things like support, features, and stability being important, with little variation. Security was the lowest ranked concern for frameworks, averaging only 25%, though finance was most concerned at 30%. We’ll go more into attitudes to security later in this post.

Language choices

Obviously everybody in the survey uses JavaScript, but lots of respondents use another primary language as their back-end choice and there were noticeable variations by category.

Python was the choice of the unemployed. This sounds unflattering, but thanks to a poorly-phrased question on our part, the “unemployed” category includes people in full time education. Their questions (such as what level of schooling the respondent had completed) lend weight to the idea that the unemployed category was full of people who are still in school, so we believe Python is popular in education.

Java was the choice of the finance industry by quite a margin—41% versus 27% for the second most popular language in finance, .NET.

PHP was the choice of the advertising industry, again by a huge margin — 49% to 26% for Python, the second most popular. Why advertising companies choose PHP is unclear to us, but PHP is popular with advertising agencies putting together micro-sites. Furthermore, a question about company size showed that over 50% of advertising respondents worked at small companies (less than 50 people), so this category is probably dominated by small shops putting together these sorts of sites.

Our poorly-chosen “.NET” category (not really a language) was no industry’s first choice. Its strongest showing was in the manufacturing category at 33%, a very close second to Python at 34%. However, because we didn’t pick out C# and F# separately, it’s possible these results are skewed by people who use those languages, but don’t use .NET.

Ruby is a relatively unpopular option across all our respondents, chosen by less than 13% in all cases. Its weakest showing was in manufacturing, where only 3% chose it, and its strongest in education, where 13% did.

C and C++ were unsurprisingly most popular in the hardware-dominated manufacturing industry, at 9% and 18% of respondents respectively. C++ was more popular than C across the board. The retail industry is the least fond of C++, with only 4% of respondents reporting using it.

We also polled on Go, Swift, and Rust. Go was about 10% usage across the board, Swift was 3-5%, and Rust about 3% except in manufacturing, where it hit 7%.

Why do you choose JavaScript?

In general, people are pretty clear why they choose JavaScript: the huge ecosystem of libraries. An academic study of the same topic in 2013, An Empirical Analysis of Programming Language Choices (Meyerovich and Rabkin, 2013) exhaustively researched what makes developers choose programming languages and it reached the same conclusion. It’s not controversial to conclude that the modules in the npm registry are a major reason people choose JavaScript. However, people cited a number of other reasons and there were notable variations by industry.

Respondents who say they work in government were the least likely to report that they chose JavaScript for productivity gains, with only 51% saying so versus 60% in the finance industry, where this belief is strongest. Instead, government was most likely to believe that using JavaScript gave them performance gains: 31% of government respondents cite this, while in most other industries only 20-21% said this.

The advertising industry is the one most likely to say that developer satisfaction is a reason they choose to use JavaScript, with 50% of respondents saying so. This is notable since the advertising industry has a lot of PHP developers, and as we’ll see in a future analysis based on programming language choices, high satisfaction with JavaScript is a characteristic shared by most PHP developers.

“Across every industry, solid majorities (more than 90% in every case) expected to use JavaScript more or about the same amount as they had previously in the next 12 months.”

Cost savings as a reason for choosing JavaScript were most cited by respondents who work in finance (41%). This seems pretty logical, as finance is an industry that presumably can be relied upon to think of the costs of things.

The entertainment industry was the most likely to cite the size of the developer pool (41%) while the retail industry was most likely to say the ease of on-boarding new developers (40%) was their reason for choosing JavaScript. While JavaScript has a big pool of developers and we think on-boarding developers in JavaScript is pretty easy, it’s unclear why these industries in particular would note those advantages.

Finally, some people don’t get to choose what programming language they work in. This number was highest in government, at 21%.

Across every industry, solid majorities (more than 90% in every case) expected to use JavaScript more or about the same amount as they had previously in the next 12 months.

Attitudes to security

npm is making a big push to improve the security of the modules in the registry in 2018, so we asked our users about their attitudes toward security. You can see our previous post for a deeper analysis of attitudes to security, but there are some interesting variations by industry.

Firstly, everyone is concerned about the security of the code they write (87-90%) and of the open source code they use (73-79%). Developers who work in tech were the most likely to be concerned, but there wasn’t a lot of variation.

Majorities in every industry reported that they were dissatisfied with current methods of evaluating the security of code (51-60%). Advertising and entertainment were the most likely to say they were dissatisfied with available methods.

“Firstly, everyone is concerned about the security of the code they write (87-90%) and of the open source code they use (73-79%). Developers who work in tech were the most likely to be concerned, but there wasn’t a lot of variation.”

A whopping 90% of people working in education (non-students) were likely to be concerned about the quality of the code they wrote themselves. This was an interesting result as they were also the industry most likely to say they were doing nothing at all to assess security (33%):

The industry most likely to be actively doing something about security is the finance industry. They were the group most likely to participate in code reviews (81%), most likely to have external audits of their code (30%), and the most likely to be using automated scans of their code (52%). The tech industry was a close second to finance in all of these answers.

Private code

We explored the ways developers use and store private code.

Everybody reports having private code and GitHub is an extremely popular place to store it — 93% of the advertising industry report using it, with most industries in the high 80’s. Manufacturing was an outlier here, with only 75% of developers saying they used GitHub. We thought this was a strange result, but it was consistent; when asked how they discovered packages, developers in manufacturing were also the least likely to report using GitHub (14% versus 20% for other groups).

Developers also store private npm packages. Across all industries, about a third of developers said they had created private npm packages. However, their reasons for doing so varied.

“However, by far the most popular reason for everyone using private packages was the most obvious: the packages contain private IP. Majorities from 65% in education to 91% in manufacturing reported this as a reason for creating private npm packages.”

Developers sometimes use private modules to hold test projects which aren’t ready for release. This practice varies widely across industries, with 23% of developers in education saying they do this but only 8% in retail.

More common was keeping code private for release as open source later. Education was likely to do this, with 27% saying so, and government employees following close behind at 25%. Healthcare developers, who reported less engagement with open source, were the least likely to report this as a reason, at 9%.

A big reason for everyone to keep private packages was re-use by their co-workers — including majorities from 53% in finance and 67% in retail.

However, by far the biggest reason for everyone using private packages was the most obvious: the packages contain private IP. Majorities from 65% in education to 91% in manufacturing reported this as a reason for creating private npm packages.

Testing

Finally, we explored attitudes toward testing across the industries.

In keeping with its answers in every other category, finance was the most likely to report that they use a testing framework (88%). Government and manufacturing developers on the other hand were the least likely to use a testing framework, with only 68% of developers in both industries saying so.

Across every industry, the most popular testing framework choice was Mocha (50%), followed by Jasmine (33%) and Jest (19%). Unlike web framework choices, there was less variation between the popularity of testing frameworks across industries.

Conclusions

There were some fascinating differences across the industries. The advertising and entertainment industries often found themselves paired together in terms of practices. Finance was cautious and security-focused. Government and manufacturing were mostly on the opposite end of that scale, with lower reported use of best practices and modern tooling. Whether you’re in these industries or building products for developers in these industries, we hope these results help you get a better sense of the broader universe of JavaScript developers.

As we step into 2024, the landscape of JavaScript development continues to evolve, bringing with it a host of new tools designed to streamline workflows and boost productivity for developers. Here’s a look at some of the best JS development tools you should consider this year:

1. Visual Studio Code: Visual Studio Code (VS Code) remains a top choice for developers due to its versatility and extensive range of extensions. With features like IntelliSense, debugging, and Git integration, VS Code enhances coding efficiency and provides a robust environment for JavaScript development.

2. Webpack: Webpack is a powerful module bundler that simplifies the management of complex dependencies in large projects. Its ability to bundle JavaScript files for usage in a browser, along with its comprehensive plugins and loaders, makes it an essential tool for modern web development.

3. ESLint: Code quality is paramount, and ESLint helps maintain it by identifying and fixing problems in JavaScript code. This tool enforces consistent coding styles and helps prevent bugs, making it a must-have for any developer looking to write clean and error-free code.

4. Babel: As JavaScript evolves, Babel remains crucial for enabling the use of the latest JS features. This transpiler allows you to write modern JavaScript and convert it into a backward-compatible version, ensuring your code runs smoothly across different environments.

5. Jest: Testing is a critical part of development, and Jest stands out as a comprehensive testing framework. It’s easy to set up and provides features like snapshot testing, making it ideal for ensuring your code behaves as expected.

6. npm: The Node Package Manager (npm) continues to be indispensable for JavaScript developers. It manages packages and dependencies efficiently, enabling developers to share and reuse code with ease.

7. Postman: For API development and testing, Postman is an invaluable tool. It simplifies the process of creating, testing, and documenting APIs, making it easier to ensure your back-end services function correctly.

8. Prettier: Prettier is an opinionated code formatter that helps maintain a consistent style across your codebase. By automatically formatting code, it reduces the need for manual styling and improves readability.

Read full blog: The Best JS Development Tools for Developers in 2024

Top JS Development Tools Every Developer Needs in 2024