The W Hotel Guangzhou makes an unforgettable impression from the moment you walk in. A stylish and bold presence in the Tianhe district, this property is a standout in the world of boutique-inspired hotels. W Hotels, which started in the late 1990s as a trendsetting experiment in New York, have become synonymous with modern, playful design, and the Guangzhou location lives up to that reputation. It’s not your typical five-star hotel—it’s fun, edgy, and caters to a younger, more hip crowd who appreciates both luxury and creativity.

The location of the W Hotel is as energetic as its design, nestled in Tianhe, one of Guangzhou’s busiest and most modern districts. The area is perfect for business travelers or those looking to experience the city’s nightlife, with plenty of shopping, dining, and entertainment options right at your doorstep. The hotel’s proximity to key landmarks makes it a solid base for exploring Guangzhou, whether you’re in town for work or leisure.

Entering the hotel is an experience in itself. The “Living Room” concept replaces a traditional lobby with a stylish lounge area, where guests can work, socialize, or grab a drink in a setting that feels more like a trendy bar than a check-in desk. The atmosphere is lively, and you’re greeted with a sleek, dark interior that’s accented by colorful, eye-catching design elements.

Room Experience: A Mix of Sexy Design and Comfort

The rooms at W Hotel Guangzhou are an extension of the hotel’s daring personality. My room was filled with cool, edgy touches, from quirky lighting fixtures to modern art and sleek furniture. However, while the design is certainly eye-catching, attention to detail isn’t always perfect. For instance, some parts of the room, like handles and light switches, showed signs of wear and tear, and there were a few cleanliness issues that could have been better addressed.

Despite those minor flaws, the room itself was comfortable and well-equipped. The bed, though smaller than expected, was soft and inviting, and the room’s layout was spacious enough to move around freely. One detail I appreciated was the walk-in closet, which provided plenty of space to store clothes and bags. It even had its own door for added privacy, which was a thoughtful touch.

The bathroom was one of the standout features of the room, with a tub and shower combo that made for a luxurious experience. There was also an electric toilet—a must for any top-tier hotel these days—and dual sinks, which added a touch of convenience. However, the room could have used a bit more light, even with the adjustable "bright" and "comfort" lighting options.

Facilities: Designed for Style and Relaxation

The W Hotel Guangzhou boasts several facilities designed to impress. The fitness center is equipped with modern equipment, perfect for a solid workout. But the real highlight is the swimming pool, which offers a breathtaking view from high above the city. The pool area is beautifully designed, though I was puzzled by some of the quirky design choices, like a painted cow near the pool, which seemed a little out of place.

That said, the view of the city from the pool deck is stunning, and there’s a certain charm to swimming while overlooking Guangzhou’s skyline. Whether you're taking a dip during the day or lounging poolside at night, the atmosphere is unbeatable.

Dining: A Pricey but Delicious Experience

Room service at the W is not cheap, but the quality is excellent. I ordered a club sandwich with fries and a small salad, and while the price was steep (around $20), the presentation and taste were top-notch. Dining at the hotel offers a blend of casual fun and gourmet experiences, and the playful approach extends to everything from the menu design to the food itself.

For those looking to explore beyond room service, the hotel’s dining options include restaurants and bars that offer a trendy, social vibe, perfect for grabbing a cocktail or a light meal. And the “Living Room” bar downstairs is a great spot to mingle or relax with a drink, adding to the hotel’s lively social scene.

Décor and Ambiance: Playful, Edgy, and a Bit Quirky

True to W Hotels’ brand, the décor in the Guangzhou property is modern and playful, with edgy design elements everywhere you look. From the bold lighting fixtures to the dark, moody color scheme, the hotel feels like a sleek, urban nightclub. The brand’s signature humor is also present, with cheeky signs and quirky design touches sprinkled throughout the property.

However, some elements of the design felt a little too experimental for my taste. For example, certain furniture pieces, like handles and cabinets, seemed more decorative than functional, and it wasn’t always clear what was meant to be a door or a drawer. But overall, the hotel’s design does what it sets out to do: create a space that feels fresh, modern, and youthful.

Service: Friendly, but Attention to Detail is Lacking

The staff at the W Hotel Guangzhou were friendly and accommodating, making check-in a breeze and handling requests with a smile. However, the lack of attention to detail in certain areas—like mismatched clock times and a few cleanliness issues—was noticeable. It’s a hotel that strives for coolness but could benefit from refining some of the smaller aspects to elevate the guest experience even further.

Final Thoughts: A Fun, Hip Escape in Guangzhou

The W Hotel Guangzhou isn’t your typical five-star hotel—it’s a lively, fun, and slightly rebellious take on luxury. If you’re looking for a place that combines high-end comfort with a youthful, playful vibe, this hotel is a great choice. The design risks it takes, while not always flawless, make for an interesting stay, and the views from the pool and rooms are unbeatable.

It’s a hotel that caters to a younger crowd or anyone looking for a non-traditional, energetic atmosphere. If you're after something chic, fun, and full of personality in Guangzhou, the W Hotel won’t disappoint, just don’t expect the same level of classic luxury or attention to detail as some of the city’s more traditional five-star offerings.

Rojo Rating:

Location: 8

Facilities: 7

Amenities: 7

Décor: 9

Staff: 7

Food: 6

Cleanliness: 5

Comfort: 7

Uniqueness: 8

Value: 6