#whatisclickfraud

Digital ad fraud is growing at breakneck speed. This year, marketers are expected to lose over $100 billion to ad fraud collectively. The situation is scary, and the future seems bleak. However, many marketers and brands still successfully turn a blind eye to ad fraud, and they do it because of a lack of awareness. Awareness of the different types of ad fraud can help you be more vigilant and cautious towards the rising threats and help you save your ad budgets from getting wasted. With this blog, we hope to help you bring this awareness.

In the vast landscape of the digital world, where online interactions shape the success of businesses and the efficacy of advertising campaigns, click spamming is the major hurdle in ensuring successful campaign. Understanding their nuances is crucial for anyone navigating the intricate digital ecosystem.

Within the gamut of techniques resorted by fraudsters to ad fraud, Click Spam is the most common SIVT (Sophisticated Invalid Traffic) method used to spoof the performance. Being the most common technique, 40–50% of the marketing dollars lost due to ad fraud is eaten up by the fraudsters through Click Spam.