I have made this timetable to make sure I know what tasks I have done and the ones which I still need to complete. Having a timetable makes it easier to keep certain tasks in order from when they were given, I can clearly see the progression of the project overall better by using writing up a timetable. It also gives me the opportunity to focus on the most recent tasks first without forgetting a task which still needs to be included in the sketchbook.
I would say I enjoyed week 4 for the reason that I was able to break down the brief so I can have a better understanding of what TESCO is asking for. Writing up problems with the TESCO stores brought out ideas on how Tesco could change their approach in advertising.
On Friday in week 5 I had the opportunity to explain some problems I have with TESCO stores and problems with Tesco in general. One complaint I had was with the brands logo, I find that on its own it looks very stiff. When I go to a Tesco store the format of the overall store isn't very different from any other supermarkets. Many individuals don't spend time looking into any corporate stores brand values. They pay more attention into the price tags, many would buy from a brand because they believe they are gaining benefits from shopping at a particular brand. From here I knew it would be a challenge to create an outcome which will grab the attention of the target demographic.
Even though Tesco are a sustainable brand and help out communities they really need to show that they are a brand to trust. The nations trust in Tesco will grow if the brand shows that they want you to have a good shopping experience.
After the talk we had with our tutor on Friday I was putting more thought into how I could make a shopping experience more interesting. From there on I had multiple ideas of what I could potentially create as a final outcome. I want to give an experience to the customers but the main question is how I will be able to give an experience online and in the real world. I was having some trouble deciding what I could do as a final outcome because of this reason. Before focusing too much on a digital experience it would be simpler to just focus on an in store experience to begin with.