#wecode inc

アプリ開発のメリット

日本国内のスマートフォン利用率も約80％とスマートフォンは今はなくてはならないものとなっています。 若い世代に限らずシニア層も当たり前にスマートフォンを利用するようになった今、ユーザーとの接点を増やしたり、エンゲージメントを高めたりするうえで、アプリは欠かすことのできないツールになっています。 マーケティング調査会社※によると、「スマートフォンでは平均30個のアプリが利用され、利用時間の85%を占める」という調査結果が出ています。 これらのことから、企業がスマートフォンユーザーと接点を持ちたいのであれば、アプリというチャネルを用意することは極めて重要であることがわかります。 ※Nielsen Holdings PLC

アプリのメリット

【認知度が上がる】 スマホアプリの最も大きな特徴はやはり「スマホのホーム画面にアイコンが表示される」ということでしょう。 ホーム画面にアイコンが表示されるということは、目につきやすくユーザーから常にアクセスしやすい状況になります。

【プッシュ通知送信】 アプリからのお知らせをダイレクトにユーザーに送ることができます 一斉送信のメールとは違いユーザーが本当に必要な情報を送ることができます。 メルマガと比べてプッシュ通知はクリック率が4倍以上高いというデータもありアプリの利用回数増加にも繋がります。

【ユーザーの満足度を上げやすい】 アプリはwebサービスに比べてレスポンスが良い傾向があります。 ユーザーのニーズを反映しやすいアプリはユーザーの満足度を高める最適なツールと言えます。

「ネイティブアプリ」か「ハイブリットアプリ」どちらを選ぶか

いざアプリを作成しようと思った際には、「ネイティブアプリ」を作成するか「ハイブリットアプリ」を作成するか判断しなくてはないません。 ここでは「ネイティブアプリ」と「ハイブリットアプリ」を比較してみます。

【ネイティブアプリ】 スマートフォンやタブレットのホーム画面に、App StoreやGoogle Playなどのアプリケーションストア経由でインストールして使用するアプリです。 iOS / Android用に特定のプラットフォーム専用に開発されているため、カメラやGPS、OSの機能を最大限に活用することができます。 Webサイトではなくアプリとして 中身をイチから構築します。

【ハイブリットアプリ】 既存の Web サイトをモバイルで見る際に iOS / Android アプリとして開くwebサイトとネイティブアプリの機能を合わせたようなアプリです。 ハイブリッドという名の通り、ネイティブアプリ機能の「プッシュ通知」「生体認証」「VR / AR」「NFC」 など、モバイル端末ならではの機能を実装して付加価値をつけることもできます。

ネイティブアプリのメリット・デメリット

ハイブリッドアプリと比較するとiOS と Android それぞれの担当エンジニアを抱えて運用しなければなません。 また、アプリをインストールしてもらわなければ、利用も告知もできないため、多くの場合は Web サイト（簡易的な web ビューワー、キャンペーンサイト、告知ブログなど）も同時並行で運用することになります。 つまりネイティブアプリは、webビュー主体のハイブリッドアプリとは違い開発費だけでなく運用のコストも大きくかかるのがデメリットになります。 投資を回収するためにも「アプリ単体で売上が上がる仕組み」および「常に一定のインストール数を維持する PR 施策」が最重要となります。 しかし、アプリならではのユーザー体験や他社にはないオリジナル機能を持たせファンを集められれば単体で大きな売上を出すことができます。

ハイブリットアプリのメリット・デメリット

ハイブリットアプリは、webブラウザのデメリットを解消し動作を快適にすることで滞在時間や CVRを上げることができます。 さらにプッシュ通知により再訪率を上げます。 また、ハイブリットアプリはサイトの更新がそのままアプリにも反映されるので更新の手間がかからず運用もしやすくなっています。 運用やメンテナンスに手間をかけずに、ユーザーに自社の公式アプリを提供できることは大きなメリットになります。 デメリットとしては、iOS / Android アプリならではの魅力、Web や SNS との違いが出しづらいことです。 アプリでしかできない、独自性の高い画面はつくれないため、Webブラウザでのデメリットをアプリで解消するというシンプルな価値提供に収まってしまいます。 ユーザーに良い印象を与えるためには、競合他社よりも使いやすい UI / UX や独自の機能での差別化が重要になります。

まとめ

企業にとってアプリ開発は、認知度UPやユーザーの満足度向上に大きな成果をもたらします。 「ネイティブアプリ」「ハイブリットアプリ」双方メリット・デメリットがあります。 ゲームアプリやカメラアプリのようなダウンロード型のオフラインでも仕様ニーズがあるアプリなら「ネイティブアプリ」という選択肢が考えられますし、ニュースアプリやECサイトアプリのような更新頻度が高く、メンテナンスの柔軟性や安価なコストを求めるアプリなら「ハイブリットアプリ」という選択肢が考えられます。

【ネイティブアプリ】 ・動作速度が求められる ・高いネイティブ機能を求められる ・オフラインでもコンテンツ容量を求められる

【ハイブリットアプリ】 動作速度はそこまで求めない ネイティブ機能はあまり求めない オフラインでの利用はあまり求めない

これらを踏まえて、開発するサービスの特徴、開発コストやiOS/Androidのプラットフォームのトレンドをよく整理して開発を行うのが良いのではないでしょうか。

近代のテクノロジー変化の速度に追いつくのは、ビジネスにとって間違いなく困難なタスクです。デジタル技術は、新しい「シェアリアリティー」というフェノメノンを生み出しました。AI、ML、チャットボット、AR/VRとを軸とした次世代テクノロジーは、ユーザビリティ、スケーラビリティや未来のリソースを向上させるためにあり、これらをまとめてIotソリューションサービスと言います。退屈な人間労働を完全に自動化させてから、ビジネスは他社との競争に立ち向かうための強みを無くしてしまう、という恐れを持っています。

次世代インフラは、エンタープライズのビジネスをサイロ化を促しました。データ時代の現在、データ・インテリジェンス・アナリティクスを取り組む姿勢にある人たちが、市場のポジションで一歩先を行くことができます。

エンタープライズのビジネスモデルを

次世代ソリューションを用いて再構成する方法

ベストなパフォーマンスを得るためのビジネスの必要条件が、日々変わる背景には、いつも消費者の存在があります。便利さと連結性は消費者が求める重要な要素の2つで、ビジネスは新しいイノベーションや崩壊を見出すことでしか前進できません。以下は、会社が投資できるフレッシュでイノベーティブな技術です；

生産過程の自動化

AIと自動化を組み合わせることで、多くの産業は収益と人件費にかかるコストの関係性にシフトを起こすことができます。両方のテクノロジーは会社が必要とする人件費を削減することができます。なので、リソースアクセサビリティ、業務スキル、消費者マーケットやインフラの品質など更に重要な点に着目する余裕ができます。数々のエンタープライズは、ML開発を使用したバーチャルエージェントや　NLPにタスクを任せています。製造会社やサービスプロバイダーまで、どのビジネスも消費者マーケットとの距離感を少しずつ近づけてきています。

ロジスティックスとトランズアクション手数料

自動化された国際輸送プロセスの会計は、手数料を抑えることに成功してきました。デジタルプラットフォームはバイヤーとセラーを洗礼されたグローバル市場を通じてつないでいます。AliResearchの調査によると、Eコマースの国際的売り上げは2020年時点で1兆ドルに及ぶと予測されています。オンライン市場はオフラインのフローの代行をするため、超小型多国籍が浮上してきています。IoTの重要な改良点のひとつが、リアルタイムの輸送追跡で、AIがトラックの経路を道情報を基に追跡できます。自動運転のトラック、ドローン、クレーンや車が開発されると、より早く荷物の積み運びができ、人間的エラーを抑えることができます。

労働力のモビリティとアジリティ

Mobile technology is the easiest and most suitable for business operations and assisting customers. Mobile connection speed and security are important factors when it comes to working situations. These factors enable the workforce of the company to be shared, flexible and mobile. IoT has succeeded in greatly increasing the possibility of mobile innovation by connecting all terminals. By connecting to the Internet from sources and devices, we increase the possibility of innovation and reduce security risks. Enterprises can use this technology to train employees to comply with data information security protocols.

Cloud infrastructure interoperability

Large companies often struggle with long-term solutions for IT infrastructure management and maintenance. As technology changes at a rapid pace, it is possible to enter a dangerous area, such as developing a brand new technology or moving to a new platform. Customizing the infrastructure alone is not enough to meet the demands of future next-generation IT solutions. Therefore, it is necessary to adopt it properly in cloud environments and security systems.

Big data is useful for collecting and storing important company information. If the business modifies the information content or fails during the security process, the security aspects are at risk. Cloud policies allow companies to upgrade their infrastructure while maintaining workforce mobility. Consistent migration to cloud storage environments also avoids major hardware system upgrades.

まとめ

次世代ソリューションを取り入れるには、あなたのビジネス業務に最適の技術の組み合わせが必要となります。マネージメントや組織のリソースを自動的に整理するには、多量のスキルや知識が必要です。WeCode – www.wecode-inc.comは、次世代ソリューションをビジネスに提供し、ロボティックスやウェアハウスや生産、顧客コミュニケーションに必要とされる言語プロセスソリューションを紹介いたします。技術力と自動化の完璧なコンビネーションで、エンタープライズのスタンダードを高め、市場内の評判を向上するお手伝いをさせていただきます。

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The current economy is facing a lot of instability due to the rise of several technologies and increased regulations on different industrial sectors. It can pose many challenges for the organizations in terms of complex supply chains, shrunk product life cycles, uncertainty in demands, and reduced revenue streams. Amidst such a dynamic situation, cloud computing emerges as a new revolutionary path for business growth with sustainability, flexibility, and efficiency.

Adopting cloud computing can aid in improving the efficiencies of internal business processes, rise in customer demands, and growth of sales channels. Cloud services are a combination of DevOps and analytics that firms can utilize to accelerate the market entries and facilitate better user experience. Cloud computing services are equipped with the prowess that can help in redefining relationships with customers, enhance authority, facilitate transparent operations, and make businesses agile.

Why Small Businesses Should Adopt Cloud Computing Services Over the past few years, cloud service providers have helped businesses transform a range of their operations. Since the cloud solutions became robust, matured, and mainstream, the managed IT services offer accessible and powerful potential for small businesses. The value of these aspects is found in their solutions that boast scalability and flexibility as several small companies are increasingly turning to them for staying competitive. The year 2019 saw the rise of many exciting cloud computing services. Some of them have also been adopted from refined and expanded existing solutions to mold them into the ones which cater to more specific needs of small businesses.

For modern small businesses, cloud computing has been proven to be a cost-effective way to access computing power. In more than one way, these services have been able to level up the competition by enabling smaller companies to compete with their larger rivals. In 2020, cloud services will continue to support modern businesses in many different ways. The three most significant reasons why small businesses should consider adopting cloud computing are:

Cloud services work well when they are coupled up with hardware or network components. It’s a lightweight infrastructure solution that delivers software and other capabilities too.

With cloud computing, it is easier to access business tools as it increases the smoothness in handling the processes. Further, it also mitigates the need for having physical business locations and considerably decreases their budgets.

Data privacy is more critical than ever in these times. Cloud computing solutions are well equipped to provide the necessary infrastructure for processing company data needed to comply.

How Cloud Solutions Empower the Business Operations of Small Businesses Figuring out the architectural infrastructure that is best suitable for your business helps companies avoid the risk of moving to the cloud and then regretting the decision afterward. Hence, they must make an adequate assessment of their data requirements and gain an insight into the workload that is suitable for the cloud. For this, they can categorize workload under four key areas: volume of data, integration, security, and performance. Large quantities of relatively static data in the cloud can help in minimizing costs.

However, if data needs intense processing and real-time analysis like performance readings, it might not be feasible to move to the cloud for a small business. By understanding the four vectors, you can build a model and be prepared to choose the right technologies and best configuration for workloads. Here are some ways in which cloud computing solutions enhance business operations:

Facilitates Faster Movement With the rise of cloud computing services, business infrastructures have begun to move quicker. Many cloud service providers now deliver everything a company needs without investing in expensive hardware and software licenses. These service providers facilitate their businesses and help them in acquiring flexible and scalable solutions. These services benefit the companies because they are lightweight and offer ample scope for taking on the IT tasks that could often result in slowing down the operations. Maintaining hardware, patching of software, and regular updates, everything gets carried out behind the walls. With these services, firms spend less time fiddling with technology and more time undertaking operations to thrive.

Collaborates with Innovation With a cloud storage service, employees can access all the information whenever they need, even while working on projects in collaboration. It is quite easy to update the central repository and keep everyone in the loop. The cloud helps keep all the information secure but accessible. This allows employees to stay updated and track each stage of the progress, no matter where the team members are located.

Managing Personalized Relationships with Customers It brings buyers and sellers together on the online marketplace and adds value by generating personalized product recommendations for buyers. With the help of cloud computing, analytics, expanded computing power, and capacity, it can store user preferences. These preferences include the location, demographics, and habits required for the algorithms to run appropriately and derive intelligent insights that enable product or service customization.

They can infer their user preferences from buying behavior and usage patterns and use those analytics to offer customized advertisements, offers, and suggestions. Ultimately, this paradigm helps in uncovering a lot of unchartered possibilities. These possibilities can range from performance improvement of current devices that benefit firms, delivering transformed user experience and satisfaction that ensures customer loyalty.

Simplified Connectivity Across the Ecosystem Ecosystem connectivity is one of the most significant enablers of business that is powered by the cloud. Cloud facilitates collaboration with value chain partners and customers, leading to improvements in productivity and increased innovation. Cloud-based platforms can bring together disparate groups of people who can collaborate and share resources, information, and processes. The trend of “open innovation” empowers the sharing of ideas between companies, partners, and distributors and is powered via cloud-based software solutions.

Some cloud-based deal management platforms also support a streamlined presentation, invoices, negotiations, and reconciliation of trade promotions received from the company’s vendors and distributors in a secure cloud environment. This put an end to several emails, spreadsheets, and faxes that are manually exchanged and decreased the errors associated with such a mode of communication.

Wrapping Up Apart from being fashionable, cloud solutions are also becoming vital to business success. In 2020, cloud service providers will continue to expand their offerings to various small businesses. Small businesses will be on an advantage as cloud solutions will provide them with several options that drive operational efficiency with computing power.

With the vast majority of enterprises expected to adopt cloud solutions this year, forward-thinking companies must consider what this technological revolution means. As a top cloud computing company in Japan, any small business can approach to get cloud computing consultation from WeCode. The team of experts at our company helps your business adapt to the prevalence of cloud computing solutions. We build solutions based on microservice architecture to ensure that you stay modern, relevant, and competitive.

The food and restaurant industry involves many intermediaries for handling and distributing the products and services to their consumers. It results in dealing with several challenges in the way, starting from food security, shortage, health concerns, and many others. Blockchain technology can prove to be highly advantageous with an open-source digital tracking system for streamlining the entire food supply chain.

The shared digital database of blockchain app development services can increase the levels of transparency as each participant can see the changes in it. It’s a speedy and accurate way of monitoring the food supply chains as managers can easily check and confirm daily shipments. Blockchain has several applications in the food industry that can affect almost every part of the business, like food sourcing, reviews, and promotions.

Essential Ways in Which Blockchain Impacts Food Sector Blockchain can efficiently track the harvested product, farms from where it came from, the transit areas, set temperatures, and even trace a bad product batch. It can present unique opportunities for the restaurant industry in terms of finances, customer experiences, and supply chain sourcing. Here are some ways where the restaurant and the food industry can consider implementing Blockchain:

Supply Management Storing supply management information on the Blockchain makes it tamper-resistant. It can save corporations billions of dollars every year in the transportation of goods due to an inefficient supply chain system. The food industry can use such solutions for improving the production and transportation of products by storing supply chain data. They can use RFID (Radio-frequency identification) chips in every stop of the supply chain and benefit from their private Blockchain.

It allows them to track and authenticate their shipments every step of the way and brings down the overall transportation cost. Notifications could then be sent to those restaurants that received the tainted products, which could then potentially save a restaurant’s reputation.

Food Authenticity Blockchain can become a highly accessible and immutable design for providing consumers with concrete, immutable data about their food. Producers can utilize systems like enhanced water testing sensor mechanisms for increasing buffer zones between leafy green growers and livestock operations. These sensors, along with water and pesticide precision delivery systems, can connect to form a Blockchain network for gathering data and employing it.

It can also offer a way for farmers to get an opportunity to interact with customers and disseminate more information regarding how and why they grow food the way they do. Blockchain enables farmers to get data to consumers with proper context and help consumers make informed decisions about their food. Some other services include information about the growing condition of crops, factory conditions, batch numbers, expiration dates, storage, and shipping data. It enables end-users to identify how products traveled and provide them a sense of authenticity and accountability in the system.

Payment Systems Restaurants often face problems while dealing with cash directly to digital forms of payment due to the high transfer cost paid by the owners of restaurants. By contrast, all payments made via the Blockchain are irreversible, and therefore there is no need for any of the customer support. All of these things make it cheaper to transact with Blockchain with benefits like feeless transactions using new data structures.

The benefits to restaurant owners can be immense as they have to wait for lesser time for bank settlements, and there are no fee payments. Blockchain can speed up the payment process by assisting farmers by guaranteeing more value and better selling chances directly to the consumers. It can transform the agriculture and food industry by reducing transaction fees and intermediaries by preventing price coercion too.

Reviews and Promotions Restaurants are in direct contact with the end consumer, and therefore have a better idea of what they want. Hence, they also want to validate their claims by ensuring their suppliers do so as well and the ingredients used are safe, without disclosing the procedures and recipes. Here, the Blockchain with a smart self-executing contract would place the order only when the suppliers disclose their ingredients privately to the restaurant. The Blockchain would verify these ingredients and validate them all along, maintaining the privacy for recipes.

It lets consumers to independently verify items, food origins, and whether the restaurant is living up to its claims. Additionally, Blockchain can also reduce false and misleading restaurant reviews that pose a problem for both restaurants and customers. It can store such reviews without any alteration, that can bring more authenticity and ease to know which comments are honest or fabricated.

Wrapping Up Blockchain technology can help address all these issues with proper tracking and monitoring to sustain a friendly environment between farmers, suppliers, producers, manufacturers, and owners. It can massively increase the traceability and transparency across the world food supply chains and become a new benchmark. As the retailers and suppliers look forward to implementing the forces of Blockchain technology, WeCode emerges as a leading Blockchain app development company that adopts this idea as the most tenable in the food industry. We have the required experience, expertise, and capability to handle many transactions simultaneously by making it advanced enough to handle a massive amount of generated data.