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Social media marketing is a powerful way to reach and engage your target audience, increase brand awareness, and drive traffic to your website. However, social media marketing is not a one-size-fits-all strategy. You need to keep up with the latest trends and best practices to make the most of your social media efforts. Here are some of the social media marketing trends and tips for 2024 in Sri Lanka that you should know:

Video content: Video content is one of the most engaging and popular forms of content on social media. According to a report by Cisco, video will account for 82% of all internet traffic by 2022. Therefore, you should incorporate video content into your social media marketing strategy, whether it is live videos, stories, reels, or short-form videos. Video content can help you showcase your products or services, demonstrate your expertise, educate your audience, or entertain them. You can use platforms like YouTube, Facebook, Instagram, TikTok, or Snapchat to create and share your video content.

Influencer marketing: Influencer marketing is a form of social media marketing that involves collaborating with influential people who have a large and loyal following on social media. Influencer marketing can help you increase your brand awareness, credibility, and trust among your target audience, as well as generate leads and sales. You can find and work with influencers who are relevant to your niche, industry, or location, and who share your values and vision. You can use platforms like Instagram, Twitter, or LinkedIn to connect and partner with influencers.

Social commerce: Social commerce is the process of selling products or services directly on social media platforms, without redirecting the users to another website. Social commerce can help you reduce the friction in the buyer’s journey, increase conversions, and improve customer satisfaction. You can use features like Facebook Shops, Instagram Shops, or Pinterest Catalogs to create and manage your online store on social media. You can also use features like Facebook Marketplace, Instagram Checkout, or Pinterest Buyable Pins to enable users to purchase your products or services within the app.

User-generated content: User-generated content (UGC) is any form of content that is created and shared by your customers, fans, or followers on social media. UGC can help you increase your social proof, engagement, and loyalty, as well as generate more organic traffic and leads. You can encourage your audience to create and share UGC by running contests, giveaways, challenges, or campaigns. You can also use hashtags, mentions, or tags to collect and display UGC on your social media profiles or website.