Could it be difficult to do website optimization? The answer is yes and no. Even though we do not have access to the algorithms of engines like google, we can no less than guess, by logic, especially with tests. I do believe that today, 90% of data is available. In other words, we know how to reference an internet site, in the first page of Google. By cons, that is more difficult is always to do the work, and take on sites already, that the SEO work themselves every single day. As time passes, and much more leaders base their dominant position on the search engines. How to are able to dethrone them, do you know the three secrets to propel themselves rapidly within the 1st places? Apart from optimizing "Page One", there are three variables to be effective to reference a web site in the first place of Google. Work might be done on the long term, and who takes really, really while. Once site is optimized for the engines, but to fulfill these three variables, which are the foundations of SEO: These criteria to operate to reference an internet site on the front page of the engines Content Probably the most important element after popularity. Google's mission, is always to make available information in a organized and globally. A web site with lots of quality submissions are a little nugget for Google and its particular users. With all the simple content publishing, you'll gradually get a site alone. I 95 000 pages in a of my sites, that i'm propelled to 2nd place in Google for a keyword which very competitive. Which is why we need to work on website optimization. With no reference work behind, you wouldn't be notice. Write, publish pages of content, all you are able, the more you've got, and you will can be found in the top positions. Example: Commentcamarche.net, nearly 5 million pages (This is a sacred figure!), As well as the first 80% of queries using the pc ... PS: Bing gives more importance to content than Google. Indeed, it is very easy now using scripts, to produce sites to 100,000 pages a few clicks, and a reference site on long tail queries. To avert this, Google gives priority to the popularity. The Popularity Google measures popularity, quantity, and excellence of links pointing to your site. The famous "Backlinks". Inevitably, if a site with many links that point to him is always that many discuss about it him, therefore it is a reference, surely a really interesting site. Work for this part, do link exchanges, but additionally publish articles on blogs (Guest Posting), you are referencing on directories, post comments ... and if your site is excellent, then this popularity, will take place in itself to be able to maximize your website optimization. (This is very rare, so a spot to really work the way in which!) Example: lequipe.fr, first about the request very competitive "Sport", with nearly 900 external links visible considered by Google (using the complete list on Yahoo, really huge). That enables it to seem in front, which includes yet rival the keyword as the URL: Sport.fr, and Sport with all the keyword in title (PS: Your website also benefits from better content) So, you may want to read additional info on how one can obtain more visitors and conversion for your site, grab your own personal copy with this great e-book about landing page and website optimization.