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There is no denying that the responsive web design has gained in popularity and importance ever since Google announced that mobile-friendly, responsive websites would see in their search engine rank. However, the first website with a layout that adapts to different browser viewports widths that was designed around 2002, all thanks to the advancement in technology and the fact that designing for the web always meant designing for the number of screen sizes, responsive web design, but it wasn’t until 2010, so when the term responsive web design was officially invented by Ethan Marcotte. Since then technology advanced even more, and we have seen an rising number of people turn to their smartphone including tablets to not only for making calls or send messages but also for browsing news and other websites of interest. In the future, responsive web design important is sure to continue as most experts predict continuing high levels of mobile device usage, so when you add all those things up, so it is clear that the responsive web design is here to stay. Below are the given few key principles that are at the core of how responsive web design works: Fluid grids  Fluid grids are very core of responsive design where grids enable you to align elements on your page as well as place them out in a visually appealing way by following a specific hierarchy. Therefore, fluid grids scale depending upon the size of the user’s screen. So, make sure that all the page elements follow suit even the use of grids has always been present in the design world, but when it comes to web design, simple responsive grids were developed to help designers as well as developers in website design. So, after those initial responsive grids, the variety of responsive CSS framework burst onto the scene, where all of them building their code on a fluid grid. Nowadays, native grids have also come to CSS in the form of “CSS Grid Layout Module”, because browser supports providing huge possibilities to web designers wanting to explore fluid responsive grids without depending upon frameworks.   Media queries Media queries have existed early in the 2000s, but it wasn’t until 2012 that they became a W3C recommended standard. So, like fluid grids, media queries also represented a cornerstone technology behind responsive web design. All thanks to media queries, where the website can gather data that can help to regulate the size of a screen that visitor is using to see it. So, once it has that information, then it can conditionally load CSS styles that are appropriate for that particular screen size.   More Mobile Traffic As per the report from ‘SimilarWeb’, more than half of the traffic to top websites in the U.S. came from mobile devices. Therefore, it is utmost important for web application Development Company to have websites that can help to render appropriately on a smaller screen. So, that user’s don’t have to experience crushed images or a sub-optimal site layout. While, some enterprises still choose to have a different version of their website for mobile users, as responsive design started becoming the norm as it provides greater versatility at lower development costs.   Lower Maintenance Maintaining a different mobile site needs additional testing as well as additional support and in contrast the entire process of responsive design uses standardized testing methodologies to assure optimal layout on every screen. Therefore, having a separate mobile or desktop websites are also necessitates for two content strategies, two administrative interface and potentially two design teams. Nevertheless, responsive design is one size fits all approach means it is easy for developers, business owners as well as consumers. Hence, spending less time on maintenance also frees up time to focus on more important things like marketing and content creation.   Better Website Loading Times Responsive websites load faster on all devices, mainly on smartphones and tablets because it usually takes, less time for a page to load' which has a direct effect on the time of your user’s visit. So, as per the research, 52% of mobile visitors abandon a site if they find pages loading time take more than three seconds and the same research also shows that websites that load fast benefits from more time spend on-site as well as it also helps to improve conversion rates.   So, for wrapping up,’ there are numerous responsive web design for your business and if your website isn’t responsive, then planning a redesign and a new fluid layout is a first step as it can help you to determine which page elements are most important, or which pages needs to be eliminated and how much copy you want to keep on your site. So, once you are clear for the direction of your redesign, then you can move into selecting the right platform and the right theme for your site. Besides, this can also help you for reduction of maintenance costs, ongoing search engine optimization and improved conversion rates, as most recent advancements in responsive design have directed on accommodating smaller screens, so this trend has no signs of slowing down. However, it is also essential to not forget users using larger displays so that everyone has similar user experience in the end.