#web_design_trend

Gossip Web Design are engaging and do emphasis with their customers, but trends do change. What may feel appealing to you today won’t be that attractive the next year or decade in some cases.

These trends are updated by reading the online audience engagement patterns. This is where web development company’s role comes into play.

Web design Fitzroy based company puts forward these up-to-date trends that are ruling the online world of website designing.

Trends and new ideas in web design usually appear at the same speed with which they disappear. But some of them have come to stay. To be able to be able to judge what design elements fit into your website, simply read our comprehensive guide.

Let’s start with a very useful tip: no need to integrate all the design elements and practices will analyse below in your own corporate website. Each element has a different effect, so I think first what the needs are and goals of your own website, to choose which of them will improve performance and visitor experience.

1. Unique, legible fonts

You think the font (font), but also the way in which the use of your website (typography) play the last role in appearance? Then it’s time to find out that most companies and big brands based on the selection of a particular font, which is instantly recognisable by their audience and makes them stand out from the competition. 

To the website of the influential magazine, The New Yorker takes the credit for the use of the unique font Adobe Caslon Pro.

What offers the right choice and use of the font, as in the example above and the other websites;

First, different font sizes and the use of mixed-case or capital mark the different sections of the website and directing visitors from one part (eg NEWS - main navigation) to another (eg “The Civilian Saviours of Iceland ”- inside article), while offering a uniform viewing experience and enjoyable navigation.

Second, the font and typography a website is a distinctive means of expression culture of a company and the nature of the products or services it provides. For example, a whimsical font best fit into a lifestyle brand than to the corporate website of an insurance company.

Based on the above, consider whether your own website is the font that you deserve if you decide that it’s time for the change, make sure the font you choose may appear correctly in different browsers and devices.

2. Impressive hero images

This design element graces the home page of our website, therefore we could not mention it.

Large images like the above said rightly hero images, as are the visual «heroes» that save a website from mediocrity and automatically gives a dynamic visual character. Usually used as a background, with a text or another form of content in the foreground.

The main attraction of the hero images is to enhance the message you want to pass to the visitor of your website, without having to write “sheets” explanatory text that almost nobody will enter the procedure to read.

To be able though to say 1000 words to your visitor with a hero image should make sure that the image you selected is responsive, commonly appears equally well to all users whether from a desktop or mobile devices.

3. Video in the background

If a hero image is 1000 words, then a video «speaks’ much more to the visitor who arrives at your website.

In a video, the visitor can see the benefits of your products and services and how they can make life better. Also, according to studies on the effectiveness of the visual content, the human brain processes a video 60.000 times faster than a text!

Taking you all the above in mind, do not hesitate to let the director lurking within you to express if you believe that a video fits your company profile.

4. “Delicious» burger menus

We understand that at this moment have in mind the tasty trio « burger - fries - soft drink ”, but will cut your appetite for a bit to eat and will open your appetite for a design element that would make more attractive your website.

The black arrow in the above thy image shows a prime example of a burger menu. With a little imagination, the three vertical lines evoke the favourite delicacy of all of us!

The burger menu started the success of the web applications, as an effective solution to the problem of the appearance of the menu of a site in the limited space of a screen smartphone or tablet.

As shown below, the visitor can click on a burger menu to see all subsets of the website and be directed easily to the one of interest.

In addition to improving the user experience of your website, the burger menu is ideal for a fully responsive website, which you can enjoy just by tablet, laptop, desktop or smartphone.

If your website is not responsive, then you do one of the four mistakes in web design that make the redesign imperative. A burger menu will look your very useful in this case.

5. Semi-Flat Design

At the end of 2016 and early 2017, the flat design dominated by Microsoft and Apple to drink water in his name.

In flat design included every element design that is not or does not give the impression of three-dimensional. Its advantages are that it is easily understood by users and that it loads faster than other design techniques.

The primacy of flat design came to an end, as many large companies began to combine flat elements with elements that create the impression of dimensions, such as adding faint shadows.

The Material design, the design philosophy developed by Google, is actually the best example of the semi-flat design trend, as shown below.

If you decide to follow a semi-flat approach to the design of your own website, you should use the semi-flat components with a consistent across pages. Thus, the visitor will be able to enjoy a single experience and instantly understands what he sees on his screen.

6. Card Design

The rise of the Pinterest League of Social Media became an inspiration for both designers and for marketers, thus to a passionate card design.

How does it work; As shown in the figure above, the content of a website to share cards and the user clicking on the card that interests transferred to the corresponding page.

With the card design, manages to keep tidy the home page of your website and not “drown” the visitor with a written information wave. Still, the design can be used for presentations with cards, which are adjacent to one another, many of your company’s products or services.

So the visitor of your website is one step closer to becoming your client and can compare what you have to offer and easily choose the product or service that fits their needs.

Finally, can Tired constant references to the importance of responsive design, so I will not tire to another. Just to remind you that one of the reasons why visitors leave a website is that it does not display well on a screen of the smartphone or the tablet.

Now you know what to do to build a website that attracts visitors and keeps undiminished interest. Good luck! 

Also, watch the video web design trend 2017

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