To put it simply, the experience of the visitor is what drives the future of the website and its performance. If the experience is unsatisfactory, the amount of audience and visitors to your website will decrease day by day and will drive your brand’s reputation and awareness down the hill. Hence, the performance of the website can either make or break your business.

That is why it is important that you make the visit of the audience enjoyable, comfortable, and easy for them. Indeed, user experience is one of the factors that determine your branding. Providing a personalized customer experience may positively impact the website, therefore increasing the amount of audience that it may attract.

There are various ways in which you can improve the website’s user experience. Of course, one of the most effective ones is to opt for website personalization. If you want an easy ticket, web personalization is the best option for you. However, to give you an insight as to what you can and should do for the improvement of the user experience, here are some tips:

Keep the content and the design simple.

Complexity is something that visitors often find too troublesome. One thing that a website should not have is a lot of options and buttons as it might confuse the user. Ad experience is also one thing that contributes to the complexity of the platform. Irrelevant ads, most of all, annoy the audience.

Improve the design based on the user’s taste.

What the website looks like affects the experience of the user. Visually, designs can either be appealing or annoying. It is important that you do your research based on the audience’s preferences. Website personalization can help you with this through the use of web personalization tools.

Make use of directional signages and intuitive navigation.

Easy and comfortable navigation, as well as directions for the things that the user is looking for, improves the smoothness of the website. It allows them to see things easily and quite clearly, so they do not have to look around for what they need. This can significantly improve the usability of the website as well as the experience of the users through navigation and directions.

Generic websites can be spotted miles away. The online market is saturated with businesses trying to get their foot in the door, which makes it really important to stand out from the rest. With website personalization, you can easily attract and keep the right people’s attention. Read our guide to find out what website personalization is and how you can benefit from web personalization tools.

Website Personalization Explained

In short, website personalization refers to the practice of affording each visitor with a unique experience of your site. This is determined based on characteristics of the site visitor and the goal is to kick generic and boring experiences to the curb.

The Benefits of Personalizing your Website

1.       Reduced Bounce Rates

When people are shown things that they like, they’re likely to spend more time on your site. You need to give people a reason to stay and explore and by personalizing their experience, you’re doing just that.

2.       Improved Customer Loyalty

Using the available web personalization tools you’ll be able to give visitors a welcoming experience and feeling welcome means that you don’t only stay longer but tend to come back. When the brand shows that it cares about visitors as individuals, understands them, and can offer exactly what they’re in need of, they stay loyal to the brand and trust them to continue offering only what is best for them.

3.       Increased Conversion Rates

Call-to-action (CTA) is a great way to encourage site visitors to buy an item, read a post or watch a demo. When personalizing your CTA, you can remove irrelevant information. It can, for example, become extremely annoying when a website keeps asking you to sign up for a subscription list when you already have. To increase your conversion rate optimization, you need to personalize your CTA to give site visitors the assurance that you already know what they have and will introduce them to what you think they still need.

4.       Make your Brand the Preference

Web personalization tools not only help to create a unique experience while someone is on your site, but can also influence how a visitor feels offline. Using the information gathered about a visitor while they were interacting on your site can help you create content to share with other channels that will resonate with them, making it a personal and effective experience while offline too.

5.       Improved Return on Investment

Companies who use website personalization across the entire visitor experience, which starts at marketing, has shown a higher return on investments (ROI) than companies who don’t use it or only use it for one experience. Not only do they see an increase in ROI rates, but they also place themselves in the best position to identify behavioural changes in visitors and start implementing immediate change to adapt to it.