#wayray

Future Porsche Cars May Have HUD-style Augmented Reality Windscreen

The future.

New Post has been published on http://www.vennomax.com/technology/alibaba-backed-augmented-reality-start-up-makes-driving-look-like-a-video-game/

Alibaba-backed augmented reality start-up makes driving look like a video game

After launching its first car last year, Alibaba is digging deeper into the automobile industry. The Chinese Internet and e-commerce behemoth is the lead investor in smart car tech developer WayRay’s $18 million Series B round, the startup announced.

Founded in 2012, WayRay makes holographic navigation systems. According to its funding announcement, WayRay has already spent $10 million of its own capital, as well as previous venture funding, on the technology that underpins Navion, an augmented-reality dashboard that overlays directions and other information onto a driver’s view of the road.

In a prepared statement, Alibaba Group’s senior investment director, Ethan Xie, once said, “We believe there is huge potential in the development of leading-edge technology like augmented reality and its application to various industries, like WayRay’s AR navigation system in the auto sector. The potential of augmented reality makes it an exciting and promising area.”

On Tuesday, the start-up took the top honor in the 2017 Top Ten Automotive Startups Competition on at the Los Angeles Auto Show’s AutoMobility LA trade show.

WayRay beat nine other contestants drawn from a pool of 300 applications. The panel judges included AutoMobility executives from the LA Auto Show executive team, Microsoft, Nvidia, Porsche Consulting, Sansea Consulting, and Time Inc.’s The Drive.

The company edged out the other two finalists for the prize: Ohio-based GhostWave, which makes radar for advanced driver assistance systems, and Israel-based Innoviz Technologies, which makes lidar, a technology thought to be crucial to self-driving cars that uses lasers to create images of environments and objects.

The award included $15,000 in prize money and several other perks. Microsoft offered $40,000 worth of cloud storage on their Azure cloud and consulting services. Nvidia gave the company one of its new Nvidia Drive PX 2 AI car computing platforms, which the company has said holds enough computing power to enable full self-driving capability.

WayRay also received an onstage mentoring session from several of the judges, including venture capitalist Bill Tai; Norman Firchau, president and CEO of Porsche Consulting North America, and Jeff Henshaw, Microsoft program manager of Quantum Computing.

Navion holographic navigation could be the best Car navigator system

The trouble of locating a completely new destination has been  eliminated with tons of gps enabled gadgets around us but unfortunately, none of them has an ability to let you keep your eyes glued on the road while driving; And this is where Navion hits the home-run!

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汽車導航的選擇有好多，無論是獨立 GPS 裝置、車內儀錶板，甚至智能手機和 手錶，駕駛者少不免要分心看螢光幕。瑞士公司 WayRay 研發中的 Navion 導航儀，或者可以解決駕駛者分心的問題。以下有更多資料