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The general consensus is that technology has changed watch live sports for the better.

Hawk-Eye’s goal-line technology, for example, Watch live sports was used at last year’s FIFA World Cup, with the hope that its installation would eradicate the dubious refereeing decisions which marred the 2014 tournament. For players - both amateur and professional - technology has allowed for more sophisticated training methods, with data collection giving coaches the opportunity to pinpoint where a specific player’s weaknesses lie.

Technology has also changed the way we watch sport. Although people still enjoy getting together for big matches - thousands of people congregated in London’s Hyde Park to watch the 2014 FIFA World Cup final live sports streaming between Germany and Argentina - there are now a number of ways for spectators to keep up-to-date with their favorite teams.

While major sports institutions like Sky Sports and ESPN rely on new technology to improve their broadcasts, problems have arisen too. Illegal streaming services - which are widely available online and used by many to watch live broadcasts sports live stream online which actually cost the sports broadcasting industry millions each year. In the UK, 45,000 streams have been detected, most of which show matches from the English Premier League. Regardless of whether you think they should exist, there’s no doubt that they’ve had an impact on the way we watch live sports streaming.

Uploading a stream is straightforward. An article in the Guardian stated that it was possible to get a stream up and running with rudimentary IT skills and a cheap Windows laptop. Watch live sports prolific uploaders, many of whom run multiple sites, make money from advertisements, creating lucrative businesses from themselves in the process. While it’s not impossible to get caught - a man was recently arrested in Manchester for leading a number of streaming operations - most can rely on a degree of anonymity, especially if they’re only uploading a few matches per week live sports streaming..

The emergence of these sites, however, must be put into perspective. Sky and ESPN are billion dollar businesses which lose millions, not billions, from streaming sites. Watch live sports technology has allowed Sky’s SkyGo and ESPN’s ‘ESPN Player’ to develop as platforms, where users can watch both highlights and live matches on their mobile and tablets. SkyGo - which also includes programmes outside of sport - recently hit 5 million subscribers, bringing in millions in revenue with it. Sky and ESPN are just two of the sports broadcasting companies that offer such deals, with bEIN Sports, for example, representing another provider which give consumers the freedom to watch sports live stream online shows when they want and on the platform of their choice.

Watch live sports the drawback of this is that it could spell the end of mass get-togethers, with people instead opting to watch live sport at home due to both price and convenience. Yet this change has been coming. The introduction of televisions into households meant that mass viewings - where people crowded around a screen to watch live sports match - effectively ended, or were at least restricted to matches of particular importance. On-demand services are the next step in this evolution, with the public demanding a consumption method which is more convenient and ultimately cheaper.

Turner is toeing the line by setting itself up as an aggregator of sports content, wherever it lives.

"This is untethered to our TV. This is untethered programming," said Levy at Turner, addressing journalists at the occasion about how Bleacher Report Live contrasts from contenders like ESPN Plus. He included: "Live Sports Streaming is the meaning of a system is evolving. Utilization is evolving. This is only the subsequent stage."