[2026-07-12 image ©ElectronicWorld] Headline news today is that England have reached the semi-finals of the World Cup. This world cup is being held predominantly in the US which is a bit of a problem for home fans due to the time differences.
Vodafone-Three have released data indicating a high demand for mobile data in and around the time of the England games. Some of this demand can be people on their phones [social media] whilst watching the games. But the main demand is seen as watching TV on the mobile, or perhaps using mobile data.
When large numbers of people watch an event such as this in real time the mobile companies do not send a separate copy of the video to inch individual. The video is cached at the network edge. This means the "hit" on thee network is not as high as individual streaming.
On a different not, just this week the Director General of the BBC told the House of Commons that the TV License Fee is not a viable way to pay for the BBC. The world cup is a good example of how we watch Tv and it is NOT TV in the living room with a signal through the aerial on the roof. The Internet delivers a high proportion of TV be that home broadband or mobile data.














