Hi, Mx Nascosta, I've been following you for a long while now and I really admire you as a writer and now as a published author. I'm currently editing my own paranormal book and I'm looking to get a headstart on marketing with social media. So far, I've been building a following on Twitter, but I was wondering if you had any tips or could share what you've been doing? Thank you!
Network, participate, make friends ā rinse and repeat, rinse and repeat. Becoming involved in a community is the quickest way to gain a foothold within said community. Social media is definitely a case study in reaping what you sow, effort-wise. Beyond that, donāt spread yourself so thin that youāre not able to make an organic impact.
Iāll use myself as an example: I have the best interactions with people here on Tumblr. This is the kindest social media platform for creators, Iāll fight anyone who claims differently. There are no funky algorithms, no blue check-marks, no influencers. The ability to engage directly with readers has been a gift over the past year and a half. Iāve put the most into this platform, between my masterlist (I posted content every single week during the first year of my blog, until I got sick,) the Monster Matches, my askbox, etc ā and as a result, you guys have been wonderfully supportive, and I canāt thank this community enough.Ā
The other platform I give my time to is Instagram (and I would really, super-duper love it if you guys followed me there as well!)Ā My IG is only about a year old and itās only in the last 6 months or so that Iāve been posting on it regularly. I followed a BUNCH of people--other writers, book bloggers, publishing houses, merch shops, etc--and I interacted on their posts, reblogged in my stories, etc. The more I shared and commented, the more other accounts interacted with my content and stories. I still donāt have a ton of followers there (like less than 500) but the engagement with other authors and bloggers and my patrons has been consistent, which makes up for the lack of reach.Ā As a result, 50% of my ARC team came from IG and Iām still reaping the benefits of word-of-mouth within that community even though GW is almost 2 months old at this point.
(And just to change gears for a hot second...reach is important, obviously. Thatās why itās important to reblog vesus liking creator posts, but follower count isnāt everything and itās folly to get too wrapped up in it. I have less than half the followers of some other writers in the Tumblr sphere, but quality engagement is whatās more important for me, and has had the biggest impact on the reach of my work. Donāt ever let yourself get too caught up in the follow counts and notes on posts. Find your tribe, the people who are passionate about the story youāre telling, and the numbers will follow!)
I put very little into Twitter and virtually nothing into FB, and as a result, I get very little back in return.Ā
Iām going to write a post later this week about my learns in the wake of Girls Weekend, Iāll tag you in it, if youād like! (Iām going to be posting Alder the Ghillie Dhueās revisit in the next day or so and polishing that up is my first priority before I work on anything else... @tmnt-bucklover, I hope you really love Cambric Creek, because this is less of aĀ āmonster match revisitā and more of aĀ āthese characters are a permanent part of the community now, so get used to itā story.)
I will say thisāGirls Weekend is almost 2 months old at this point, still technically aĀ ānew releaseā but also an old dinosaur in the world of Amazon publishing. As of today, itās still in the top 100 of three different genre categories, Iāve sold copies every single day since release, Iāve sold out of book boxes twice, and Iāve not spent a single penny on advertising. Itās 100% because of the work I put into building relationships and readers in the community here and on IGāthat means all of you guysāand my wonderful patrons. I would love to be able to tell you it wasnāt work, but that would be a *tremendous* lie. It causes my heart an ENORMOUS amount of joy to hear youāre already thinking ahead on that angle of publishing. One thing to keep in mind: youāre not on anyoneās timetable but your own if youāre publishing independently. You only get one release per book. Even if youāre done, even if youāre edited and formatted with a killer cover and youāve worked on your blurb and are SO READY to publish...give yourself the time to do it right. If you make mistakes--and you will--good news: you can learn from them and do things differently with the next one. But thereās no one holding a clock to you, so if you feel like you want to work on building your community first, you have the latitude to do so.
Talk about your book, talk about your characters, be your own biggest fan. Your passion will attract the passion of others. And Iāve said this before, but I will repeat it a hundred thousand timesāyou guys can ALWAYS tag me on stuff youād like boosted. I don't have the biggest platform, but itās a damned good one with awesome followers and readers. Whether thatās a story, an announcement, artwork, cover reveals, contestsāuse me! Iām a free resource!