Importance of Ecommerce Product Tags in your online Store
Tagging in your online store Product Tags in Predictive Sorting Typically new products are unlikely to have any performance data to predict scores. Hence tags are the best way to predict product performance, especially for new products. So try out new ecommerce ai technology for tagging features in your online store and decrease your burden on this.
A product is made up of a combination of tags that describes its features and characteristics. Just like human DNA, which is unique from each other, no two products can be the same.
However, all ecommerce product tags are different. eg., A dress can be defined by its size, color, material, brand, discount, sleeve, neck, etc. These are a few of the product tags associated with it.
Consumers are influenced to buy products when they find products that match their internal tag preferences for that type of product.
Tagging in your online store
In an offline store, if a visitor asks for a ‘Black Nike Polo Cotton Tshirt’, they are asking for a product that matches their internal tag preferences. Here the tags are Nike (Brand), T-shirt (Apparel type), Polo (Neck type), Black (Color), Cotton (Fabric). Thus the various tags associated with the product are influencing the choice of shoppers.
Online shopping behavior is no different from offline and product tagging helps the visitors easily discover products driving up engagement, measured by product views & click-through rate. Without product tags associated with products, it would stall the online shopping process, making it cumbersome & slow.
Product Tags in Predictive Sorting
Tags also help to understand the shopping trends which is very important to drive sales.
Study how visitors interact with tags to predict a score for individual product performance. This means if Nike Polo Cotton Tshirts at $99 has been selling well in the last 30 days. Then if we launch new colors of Nike Polo Cotton Tshirts at $99, they are also likely to sell well, by virtue of historical tag performance.
