Retailers are always looking for innovative techniques to increase foot traffic in- store, keep them coming back and purchasing. That being said, cross merchandising is an excellent option to get the most out of customer traffic in store.

The store presents itself in such a way that attracts the people outside and convinces their minds to take a look inside. And when this happens our mind develops expectations about the insides of the store with respect to the outside of the store. In the retail world when these expectations are met satisfactorily in the customers’ perspective then the store successfully reaches the end of the purchase funnel by converting a pedestrian into a customer. How to plan the insides of the store to accomplish the same and increase sales? The answer is the use of visual merchandising and planogramming in the visual arrangement of the store.