I wasn’t sure what was meant by an abstract design leadership tool so after reading the course materials and doing some research online, I figured that some abstract design leadership tools I can expand on in my daily life would be to lead with compassion and enthusiasm. I tend to think I already exude those qualities, but not to the level I believe they need to be to effectively use them to lead a team of creatives, which is good because I don’t lead a team quite yet. Something I came across in reading was the idea of empathy marketing, which is the idea that if companies can look through their clients’ eyes and understand their desires, they will be better able to tailor their offerings and gain a competitive advantage. The same can be said for product designers, like myself, when creating products with the users goals in mind. A great example of this would be if you open Spotify or Apple Music and want to sing along to a song, you can click the lyrics icon and know exactly what words come next in every single song. In this example, these streaming services empathized, or had compassion, for their users wanting to use their app for karaoke nights, singing in the car, or any other situation where some vocal guidance was required!













