Jul 24, 2019
So I was watching an Ateez reaction video and-
I’m crying
(Youtuber is Kee N Tee)
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So I was watching an Ateez reaction video and-
I’m crying
(Youtuber is Kee N Tee)
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Words are powerful in marketing communications, but visual content brings them home.
Excerpted from Smart Insights, July 2, 2019
https://bit.ly/2Jg5d4M
Around 65% of people are visual learners, which means 90% of the information they take in comes to the brain via visuals. The significance of Visual Content Numbers never lie.
According to Smart Insights, studies conducted by Visual Teaching Alliance show the following:
Eyes can process 36,000 visual messages per hour.
The sense of a visual scene can be felt in less than 1/10 of a second.
90% of information transmitted to the brain is visual.
Brains process visuals 60,000X faster than any text,
Triggers Reaction: Scientifically speaking, visual stimuli, and emotional response -- such as surprise, shock, happy, inspired, confused -- are linked together in the brain, which leads to making memories.
Increases Engagement: A picture is worth a thousand words. Nothing works for humans like telling them a story. Remember how our grandmas used to create one? Quite similarly, businesses must come up with a story that is relevant to their brand, engaging and sticks to their marketing objectives.
Our “feud,” and the wacky narrative it produced on social media (fed improbably by Lady Gaga on Twitter), reminds me of a favorite critic, Wayne Koestenbaum, whose 1995 book, Jackie Under My Skin, looked at how media images of Jacqueline Kennedy Onassis shaped our perceptions of her. “To most of us,” he wrote, “she had no location, except in the media. One visited Jackie by visiting a newsstand.”
Cathy Horyn via Harper’s Bazaar