#viscommlevel5

Type Design Research

To gain a deeper understanding of typography I conducted research into its anatomy, size and typeface design. I already have a basic understanding of typography due to the fact that I have researched into it during previous projects. However this time I learnt a more in-depth version of it. I find the anatomy of typeface design interesting due to the fact that it consists of a variety of different series of shapes that produce something that we use in our day to day life without any thought.

36 Days of type Refinements

After taking a step back from the project I went back and refined my idea for the 36 days of type project. My intentions for showing my type design was to keep a very soft and beautiful design. Therefore, I decided to go for a very neutral colour palette using photographs from Pexels.com and taking inspiration from my type carousel.

The first design I did was based solely off of my type carousel due to the solid colour background, although this worked for my type design I do not think it works very well for my 36 days of type as it looks to plain.

Therefore I decided to go for the option of incorporating photography. Initially I went for a photograph of white bedding as it was very soft and calming , however the white in white clashed and the type got lost within the design. I then scrolled through the website and found the beige bedding which when placed in the design works well as it is dark enough to allow the type to show up but not too dark that it looses its calming nature.

Therefore I decided to go for the last design as my final 36 days of type design.

Grabowska, K (2020) N.A. [online image] Available from:https://www.pexels.com/photo/close-up-photo-of-brown-textile-4862913/ [Accessed 27 November]

Stationary Mock Up

Card Mock Up

Instagram Profile Inspiration

To gain an understanding of how existing banks use their social media to advertise to their audience I conducted some research by looking at their profiles. Each of their profiles are different , however they include some similarities. each of them include photography of people that appear very happy and excited and also include tributes and information about current trends/news.

I am particularly inspired by HSBC's profile as it includes a collection of photography, information and advertising. Even though I do like this style I think that I want to create more of a cohesive and organised profile.

HSBC (n.a) Profile. instagram. [online] Available from: https://www.instagram.com/hsbc/ [Accessed 15 November] Barclaysprivatebank (n.a) Profile. instagram. [online] Available from: https://www.instagram.com/https://www.instagram.com/barclaysprivatebank/ [Accessed 15 November]

Mid Point Tutorial

During today's tutorial I met with a guest lecturer who helped me refine the direction in which I need to progress with my project.

This tutorial was incredibly helpful as it gave me direction and also helped me understand how much work I need to complete and wether it would be relevant to my branding.