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A L S

Within our tutor groups we have been divided into Action Learning Sets. Five members means theres a wide variety in the styles of work we produced, hence why were have been tasked to create this moodboard.

Although we have very different styles, by having the ALS group I am able to talk to my group about my projects, ask for advice or even form collaborations with them to use their skill set.

Further analysis.

With Parkside Print Room being the only main service that is running continuously, technician Naomi set up an Instagram profile where she showcases some of the work student do. overtime this has amassed to create almost a catalogue of work where students can scroll through to find inspiration as well as seeing what can be done within the space.

By screen shooting the grid it has given me a true insight into the type of people who use the space, what the space is being used for and how printing is influencing the creative works of many individuals.

Friday night lights is a faculty lead exhibition that runs once or twice per semester. It showcases the best creative works students have produced recently.

The current branding, although modern, can be changed to reflect the diversity in the works produced rather than portraying a style that is reflective of a singular aesthetic.

This is an event that we want students to strive towards, getting their work out their to be seen by professionals and other students.

Studio Lab is a brand new working area. A small scale print room that is located on the fourth floor of Park Side. This space acts as a secondary working space to the Parkside print room. 

This space promotes a professional working environment where students are given free reign to to work on smaller scale projects that include the use of basic letterpress, lino and screen printing, as well as the use of the risograph printing machine.

Studio lab is a place for students to collaborate and work in an environment that allows for constructive feedback.

The identity for this space should communicate this but also create a link with Parkside Print Room.

The parkside building at BCU houses its own print room where students are able to take part in various printing areas ranging from wood/metal letterpress, screen printing, foiling, lino, etching and much more.

A couple of years ago a student rebranded winterbourne press and this got me thinking. Although Parkside in not a brand, it essentially is a service and should be given its own identity, I feel it lacks presence and students still don't actually know what this space provides.

My aim is to explore this space, learn fully about who uses it, whys they use it and why other students should use it.

R V J

For L6, not only will I be continuing to document my design progress through my blog, but I have also been asked to start an RVJ. This will be used as a mind dump, sketching ideas and recording any thoughts or finds I gather.

The RVJ so far has enabled me to think about my projects which range from smaller 1 day briefs to more complete brief that will last a few weeks each. Mind mapping ideas, and image analysis has taken place so far. 

As seen above, for one of my briefs that I will discuss further, I have taken screen shots of the Instagram account for the facility I want to work on - this will help me to engage with the audience and get a feeling for the aesthetic of the brand which in turn will ensure I am attracting and communicating to the right audience.

With a head full of ideas but with no way of communicating what it is I actually want to do lead me to having a tutorial with David. 

This tutorial stripped back my ideas and focussed on what it is I am passionate about. My dissertation is an obvious starting point to look at. although my topic is rather usual for a graphic design research task, it does hone in one two areas of practise - those being Advertising and Brand Design.

Brand design encompasses more than what meets the eye, brand design is more than just a logo which has become a term that has been drilled into me since starting my degree. What I love most about this area of practise is the experience one has when they are under a brand.

Airlines create an aesthetic that shapes who they are - it becomes their brand, and it is this that we the consumer experience and draw up whether we like or dislike the brand.

Having spoken to David it has given me food for thought. With an idea in mind, it soon stemmed into three briefs under one umbrella. 

Research, and further analysis will allow me to think about these briefs more, looking at what is required in order to create experiences people will appreciate and remember.