#viralgains

Marketers know that relevance is a critical component to telling impactful brand stories that move audiences through the consumer journey. Artificial intelligence—when fueled by the right data—can help marketers create relevance and drive engagement at scale, amplifying their clients’ brand impact. So, are you leveraging all the right data and tech to make the most of your clients’ digital investments?

ViralGains, in partnership with MAGNA Global and IPG Media Lab, presents the on-demand webinar,  AI & Consumer Sentiment: The Future of Digital Storytelling. Hear from Kara Manatt, Magna Global’s SVP of Intelligence Solutions and Strategy, as she gives an exclusive look into The Sentiment Driven Consumer Journey—the latest report from the companies—which explores why obtaining and responding to consumer sentiment is crucial to optimizing the customer ad journey, saving otherwise wasted video ad dollars and positively impacting brand affinity metrics.

You’ll also hear from ViralGains CEO and AI expert, Tod Loofbourrow, who will share key insights that’ll help you separate fact from fiction as it pertains to AI. Learn:

Why artificial intelligence is changing and improving the way we do digital video advertising

What is the right—and wrong—data to fuel your machine learning and power your AI

New Post has been published on http://www.learn-digital-marketing.com/this-video-advertising-startup-just-raised-2-8m-to-do-its-thing-in-more-places/

This video advertising startup just raised $2.8M to do its thing in more places

Above: ViralGains

Image Credit: Screenshot

NOTE: GrowthBeat -- VentureBeat's provocative new marketing-tech event -- is next week! We've gathered the best and brightest to explore the data, apps, and science of successful marketing. Get the full scoop here, and grab your tickets while they last.

ViralGains, a startup that provides a video-advertising marketplace for publishers and advertisers, is expanding into new markets thanks to the funding it announced Thursday.

The startup raised $2.8 million of a $3.3 million round and plans to take on the market in Southern California, New York City, and Chicago.

A variety of companies are vying the growing online video ad market. Google launched Partner Select in June. Another player is TubeMogul, which went public in July.

“This round is going to allow ViralGains to scale up our advertising technology platform to bring on more advertisers who can buy video ad placements from us, and more publishers who can create revenue from those ad placements.” said ViralGains CEO Jay Singh.

ViralGains pushes advertisers’ YouTube videos to targeted audiences. The company says it “targets by 4,000 human attributes” and uses “a recommendation engine to find viewers who are most interested in watching the advertiser’s video.”

More specifically, Singh has explained in the past that ViralGains watches what people do with video ads, figures out the best people to deliver ads to, and then hones in on those people with ads.

This round is led by Hub Angels, with participation from 45 investors include 500 Startups’ Dave McClure. Rapper Nasir “Nas” Jones also invested in it.

The company started in March 2012 and is headquartered in Boston. It graduated from 500 Startups’ seventh batch in October.

Its customers include a bunch of high-profile companies such as Exxon, Nestlé, Lexus, and State Farm.