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Back in 2014, a lot more was people started using their smartphones to access the Internet. Most companies have since caught on this trend and use this knowledge to their advantage. 2015 will see this trend continue, and as such, it is paramount that companies should find ways to speed up the browsing experience for mobile users. It simply won’t do to have a discrepancy between a desktop-oriented site and a mobile-oriented site, with the latter being a bit slow to load on smartphones.

Reservations

Whenever customers use your app, they want you to satisfy an immediate purchasing impulse. This is especially true if you are a popular restaurant in the area. Help your customers gain instant access by offering an app that allows them to directly make reservations. Remember: the easier it is for customers to make reservations, the less time they spend looking at competitors.

Full Menu

According to research, 70% of consumers believe it’s important that a restaurant be able to display its entire menu on a mobile device. Make sure that your app has a legible menu, complete with price and description.

Remote Ordering and Delivery

Front-Load your Keyword

Adding relevant keywords to article titles is standard optimisation protocol, but be sure to place the keyword at the beginning. As you might notice, Google sometimes truncates titles in the search engine results pages (especially longer ones), and if your keyword appears at the end, it might just end up being cut from view.

Join Google+

Google+ may have failed to become a Facebook killer, but it still offers tremendous SEO value. That’s because Google+ members have their pictures displayed next to the articles they write (provided they link their website to this social media platform). Users are more likely to click on search results that show the author’s picture since it adds greater credibility.

Double Down on Content

Develop a Marketable App. If you want recognition, release something that is worth being recognized. Develop something useful that meets someone’s needs and you’re already one step there. You also need to ensure that it is working properly and is free of bugs.

Have a Press kit. For people to download your app, they need to know it’s there. Have a complete description of your app and what it can do along with a press kit. A press kit involves a logo, an app icon, some screenshots, a video, and a microsite – this kit gives people a complete idea of your app and what it can do – which will definitely attract your target demographic.

Social Shares

Link building is an integral part of effective SEO. With the rise of social networks that promote quick and easy page sharing systems among its users, it’s only sensible that they also become one of the most reliable platforms of link building for the purpose of SEO. While internal and external website links are still valued by search engines, social media has taken this to the next level.

Citations

Thanks to a principle Google calls co-citation, businesses don’t have to use hyperlinks to generate an improvement in search engine results and in turn, in web traffic. In fact, some people believe that the simple fact of getting mentioned in a blog post or social media status can already earn your brand a boost in search engine results pages (SERPs).

Indexing

Mobile apps enable businesses to better relate with their target market, especially with the increasing engagement of consumers in social networking sites. Businesses are discovering that traditional advertising won’t cut it anymore in today’s digital landscape; you need to connect with your customers through entertaining, meaningful content, as well as constant, relevant updates. A visually appealing app that also offers great benefits is a good way to receive and cultivate customer loyalty, and this can also encourage them to share the app with their family and friends, thus giving you more organic promotion mileage.

With the ever-increasing number of smartphone users, a new trend in web design has also emerged: the concept of responsive design. Websites are now being designed or revamped for easy access by users through mobile devices.

Responsive design is having a website constructed in such a way that the entire page’s content and structure retain the same level of accessibility and user-friendliness regardless of the device used. For example, if you view a website on a desktop computer, you will see the full content normally. But if you use a smartphone to visit the same website, the site will be strategically shrunk to fit the device’s screen without losing any vital content such as links or images.

This new trend in web design has proven so popular that Google recommended websites to adapt this design philosophy. Google prefers responsive design because it makes it easier for search engines to gather information about the website. This kind of design also provides a better user experience, since if your website is too wide and full of text, users tend to not bother sticking around.

Creating an iPhone app for your business may be chic these days, but it is actually a decision you must take very seriously. App development takes a considerable amount of time and money, and you wouldn’t want your investments to go to waste. This is why it’s important for you to take these factors into account before you build a mobile app in the first place, regardless if it’s intended for iOS, Android, or any other platform.

Your audience deserves close inspection because it will determine the features, user interface (UI) design, and overall theme of your mobile app. For example, if you’re creating an app for teens, it needs to be vibrant, user-friendly, and preferably accessible through social networking sites like Facebook.

Your app’s design, on the other hand, needs to be discreet, regardless of your target demographic. This is mainly because mobile devices have much smaller screens, meaning they can render large, flashy graphics easily unlike laptops or PCs. If you’re asked for input regarding the icons, font styles, and colour combinations for your app’s visual design, keep them as simple as possible.