Jun 19, 2017
Why do customers respond so positively to personalised communication?
Because they feel valuable and understood. These feelings are very important for the customers when considering buying a product.
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Why do customers respond so positively to personalised communication?
Because they feel valuable and understood. These feelings are very important for the customers when considering buying a product.
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How do you think CRM changed or evolved as social media rose to popularity?
CRM is now faster, more efficient and more interactive with social media. Customers are more involved in the brand. CRM will be more and more important in social media in order to keep a long- term relationship with customers.
How did language play a role in this case study?
An inspection of the forms revealed that the language was quite formal, and this fact made that the visitors were lost at each point.
To ensure that more site visitors did what Motoreasy wanted them to do:
- Change to a less formal language.
- Reinforce benefits of the product.
- Marketing messages.
- Company’s phone number showed clearly.
What is a conversion funnel?
A conversion funnel is the journey a consumer takes navigating an e-commerce website and finally converting to a sale.
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How would you advise the strategists in the Social Media Command Center to respond to a very unhappy fan?
ALWAYS WITH A SMILE :)
unhappy people on social media has to be treated nicely and calm in order to please them, have a good image and to avoid other haters.
How would you describe the link between social media strategy and the social customer?
The relationship about these two factors is that the social customer is the target of the social media strategy. In other words, the social media strategy is created in order to connect with the social customer.
Empowerment of customers
Customers have become much more empowered!!
They have the power to influence other customers with their comments on social media, likes, opinions...