Video Statistics:

 Many businesses wonder why they need videos; how can videos benefit them; what is the ROI for a video?  Although these questions can be difficult to answer in a specific dollar or sales amount, they can be answered with statistics.  These statistics show how videos have effected businesses' marketing results and how their customers have responded to these videos.  After all, videos are an underutilized tool that businesses should be taking advantage of.

​100 million people watch videos online everyday and the average user watches 16.8 minutes of video each month.

70% of marketing professionals report that video converts better than any other medium. Viewers are 64% more likely to purchase after watching a video.  Why is that?  It’s because they gained a level of trust.  They saw the product in action, learned how it works and believe  it can work for their application too.

90% of online shoppers say they find videos helpful when making shopping and purchasing decisions.  Retailers reported that products with videos sold more than those without videos. 59% of viewers prefer to watch a videos instead of reading text. 65% of viewers visit the company’s website after watching their video. Recent studies claim viewers who watched  a video stay on the website 2 minutes longer than those who didn't. Businesses that incorporate video marketing into their overall marketing strategy see higher engagement rates, click-through rates, and conversion rates.

   Videos let you reach a large market that is actively searching for a product or service.  Videos allow you to effectively communicate a lot of information in a short amount of time.  Videos have been proven to be more engaging, exciting, and effective in generating customer action.  Your promotional video is a great way to get your elevator pitch out there and let it reel in leads for you.​

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