Google NewFront explores how Display & Video 360 supports reinvented CTV campaigns with more control, value, and audience accuracy.

As users easily search, scroll, purchase, and stream content across devices, Connected TV audience behaviour is evolving. They now surf through intriguing short-form videos for instant entertainment, listen to video podcasts while multitasking, and watch live events on that big screen. CTV needs rethinking beyond streaming.

New Display & Video 360 capabilities at Google NewFront enable 24/7 audience engagement. As part of its aim to become a one-stop content store, Google announced stronger connections with Netflix and live inventory. The retail media and commerce solution from Display & Video 360 helps you turn viewers into consumers wherever they shop. Finally, showed the new Google AI-powered purchase process, which uses predictive and generative AI in campaigns.

Be where people are watching with Display & Video 360's new and improved partnerships

Display & Video 360 has the greatest US ad-supported viewership each month, around 5 billion hours. It can reach viewers of blockbusters, live sports, short-form media, podcasts, and more. Display & Video 360 reaches 98% of CTV homes.

Google inventory relationships develop, making it easier and more effective to reach top-quality content viewers in one place. Netflix advertising may now reach Google affinity consumers across EMEA.

Display & Video 360 now offers live inventory, so you can use CTV live inventory to buy tickets for more important events, including the NFL Sunday Ticket on YouTube. Disney and NBCUniversal, who gave us their Live Certification mark, helped our live portfolio grow 50% in Q1 2025.

Display & Video 360 now directly connects with Tubi and Spotify for audio and video ads and Roblox for video ads that target their busy gaming community, providing you new ways to engage your audience.

Auctions now sell more top content, and biddable CTV campaigns in Display & Video 360 are growing twice as fast. Programmatic bidding offers scalability, flexibility, and dynamic real-time optimisation. Today, Display & Video 360 launched its curated CTV auction inventory, a one-click solution that exposes you to a wide choice of biddable material from your area's top publishers.

Convert spectators into consumers wherever they shop

Google Display & Video 360 offers a comprehensive retail media and commerce solution to help marketers convert promotional intent into purchases. This ecosystem comprises Costco, Intuit, Regal Cinemas, Kinective Media by United Airlines, and others, reflecting where people buy. Consumer and brand marketing are combined into a single campaign to engage customers at any time, enabling organisations comprehensive audience segmentation to boost ROI and end-to-end sales data.

Retail media and commerce are integrated into YouTube using Display & Video 360, allowing marketers to evaluate sales in commerce partners' physical or online stores and leverage commerce audience statistics for YouTube ad buys. Brands may use this solution in Display & Video 360 and through retailers later this summer.

Customise company results with Google AI-powered campaigns

Programmatic ad purchasing using AI to predict what will succeed and offer new options is the game-changer for advertisers. Google AI will underpin Display & Video 360's ad buying process, expanding on Commitment Optimiser and Audience Persona. This can assist you get the finest advertising deals and acquire additional knowledge beyond automating operations to meet your company's goals. This will happen:

Better inventory choice:

When you define inventory, such as “premium CTV deals for live sports fans,” Display & Video 360's AI will provide recommendations, including unique agency pre-negotiated offers. Not only lists firm needs.

Easy campaign setup:

The Give Display & Video 360 a quick summary of your goals, and Google AI will optimise audiences, categories, brand safety, genres, and other variables. That proposal can be revised using your knowledge.

Fast support and improvements:

The Display & Video 360 interface now allows 'Show me under-pacing line items' requests from anywhere. It will provide you immediate replies to improve your marketing.

Reports instantly:

Simply ask Google AI, “How many sales did my sports ads bring?” and it will quickly return a report for you.

This new Google AI-powered purchase experience is the Display & Video 360 you know, updated for unsurpassed speed and simplicity without confusing transitions. In the next months, it will be deployed progressively.

Pricing for Display and Video 360

Google's premium demand-side offering, Display & Video 360 (DV360), targets large marketers. In addition to a 10–15% platform charge and possible third-party data or verification fees, price normally includes your media expenditure. For example, a $10,000 media budget should include $1,000–$1,500 in platform costs each month.