#vickiechen

Vickie Chen co-founded AviaGames in 2017 to make skill-based mobile cash games more accessible, competitive, and community-driven. What began as a small startup has since evolved into a large-scale mobile gaming publisher reaching millions of users worldwide. In her conversation with Women-Led Games, Chen reflected on the company’s early challenges and how a strong foundation in collaboration and forward-thinking leadership helped shape its rapid growth.

Guided by Chen’s strategic direction, AviaGames broadened its game portfolio with popular titles like Solitaire Clash, a fast-paced Klondike Solitaire competition; Bingo Tour, an interactive multiplayer bingo experience; and 8 Ball Strike. The company also strengthened its live operations strategy, focusing heavily on player engagement, retention initiatives, and regular in-game events to keep experiences fresh and competitive. Chen underscored the value of aligning product innovation with marketing execution to ensure steady, sustainable expansion in the highly competitive mobile gaming space.

A strong advocate for diversity in leadership, Chen has helped cultivate a workplace where inclusion is prioritized. Today, women hold over 40% of leadership positions at AviaGames, demonstrating the company’s commitment to balanced representation and empowering talent across all levels.

Beyond business growth, Chen has steered AviaGames toward meaningful community involvement. The company integrates charitable initiatives directly into gameplay through partnerships with nonprofit organizations. Campaigns such as Play for Paws with Nevada SPCA and Wonderland Wishes with Foster Love allowed players to contribute to social causes while participating in in-game events.