#vickibelo

Belo Medical Group's controversial advertisement

The commercial featured a woman turning on the news station on her television and beginning to pay attention to the most recent stories. Because of the constant stream of negative news on TV, she gradually transformed her appearance as the reports went on. Her look changed as a result of the extra weight, black circles under her eyes, and the growth of body hair. Then a friend called her and inquired as to what had transpired, implying that she had let herself go during the pandemic. The advertisement was intended to persuade customers, especially women, to schedule an appointment with Vicki Belo since they had "let themselves go" during the pandemic. It concluded with the phrase, "Tough times call for beautiful measures." The women in quarantine were among the target consumers of the advertising, who were individuals looking to "regain their pre-pandemic beauty."

This advertising was created humorously and served as a reminder for consumers to stop by Belo's clinic. The clinic has been at the forefront of numerous advancements in the field of beauty, including liposuction, surgical and non-surgical cosmetic procedures, lasers, and more. The first ambulatory clinic in the nation to receive international accreditation is Belo Medical Group. Numerous Filipino celebrities have promoted the clinic's services and goods for their physical benefits, and they have won recognition on a global scale. 

The advertisement's media manipulation appealed to the interests of Belo's clinic. Because of the exaggerated way, the advertisement depicted women during the pandemic, it was able to grab viewers' attention. The intended audience did not receive the video's message effectively. Making individuals feel insecure in such a way is unacceptable. It's perfectly normal to grow body hair, get acne, and put on weight. Making it appear as though being overweight, having acne, and other characteristics are diseases that their clinic can treat is not proper. Additionally, it is insensitive because the advertisement only highlighted the effects of the pandemic on women's beauty when we faced more severe problems like unemployment and a decline in healthcare. The commercial has been classified as "controversial" for all of these reasons until this day.

References:

About. (n.d.). Belo Medical Group. https://belomed.com/about/

Half of my life I am dealing with Acne Vulgaris: face, chest, bacne, name it, I have it.

It was back in my freshman year (HS) when I realized these aint just white or black heads poppin'. Those years had me crying buckets of tears to my mom. Alam din ng close friends ko how I rant about it. Jumped in to different dermatologists just to have this treated, consumed a lot of cashings as well. Pati tita ko nag offer na ng ‪#‎Belo‬ para saakin. Hahahaha

I was diagnosed with polycystic ovaries syndrome almost 3 years ago after I had an ultrasound, prior to that I experienced irregularity in menstruation that sorted the OB-GYNE to prescribe me with hormonal pills for 6 months and thankfully it regularized my menstrual cycle.

I've also taken oral and topical antibiotics since Acne Day 1 and when I have outbreaks and that super duper mega ultra big zits all over. Nakakatulong naman sila. However, that didn't stop my acne to show so my dermatologist on the otherhand prescribed me with accutane, a drug that controls the sebaceous gland to overproduce oil that promotes acne and I took it religiously for 2 months out of 11 months she computed. I stopped because upon blood checks, since its hepatotoxic, it gotten my liver enzymes to shoot up and that signals me to stop. A no no for me. Ayoko namang mamatay agad. And besides hindi alam ni Mama yung pinagagagawa ko nung time na yun.

During that time, almost 2 years ago, I had an emergency operation. Polycystic ovaries got excited and all that and then poof it became coco crunch... Nah, it raptured. MDs, they were able to extract 500ml of blood inside my tummy. Imagine that internal hemorrhage can cause me to say bye-bye, thank God I had it removed. PS. wala na din pala akong appendix. Hahaha. So I have the marks beside my navel. Isa na akong ganap na operada.

I eat veggies naman, I drink a lot of water, I even have so many derma products... Since I rarely sleep on time or early, isa ata to sa dahilan kung bakit may pimples pa ako. I prefer tuna/fish or chicken than meat but since I am not at home making them for myself, at wala kaming supply for that instance, I still eat pork or beef and fast foods. May vitamin C naman ako na tini-take din. As for my regimen, I found a product that works for me, siguro nakatulong yung accutane saakin tsaka mas naging ok nung gumamit ako nun prod na yun. Its much cheaper and also works well for me.

Sabi nila sa pag tanda ko mawawala din to tsaka kung sino man ang magmamahal saakin kahit my pimples ako e sya na yun at matatanggap ako. Jusko, para naman helpless na tong condition ko, e tigyawat lang naman. Excuse me, I still feel pretty. Mas magandang naappreciate mo muna ang sarili mo kesa magantay kang may magappreciate sayo. Hindi man ako biniyayaan ng makinis na mukha at perfection, hay nako Day, i-hashtag mo yan. ‪#‎butinalangmagandaako‬