#verticle integration

This VC firm predicted big cannabis would shrink. What happens next?

Narbe Alexandrian did not see COVID-19 coming, and that’s okay. As chief executive officer of the cannabis venture capital firm Canopy Rivers (RIV.TO), he’s not in the business of predicting pandemics.

What he did see prior to 2020 were cracks forming in the business model that has dominated legal cannabis in Canada since its inception: vertically-integrated licenced producers.

Many of the…