Postcards are a powerful way to deliver a personalized message that’s hard to ignore. They reinforce the messages delivered in email, ads, and other channels and give people something physical to hold on to.

Mailchimp’s postcard campaign options let you send a one-time postcard, or create a recurring postcard program to keep in touch with your audience. With both, you can choose the audience, sender address, and postcard content that best fits your business needs.

Get new customers with postcards that include compelling offers and lead tracking capabilities to help you follow-up and close more deals. Send winback postcards to customers who haven’t opened your emails in a while, for example, or thank-you postcards to those that purchase frequently.

Make your brand more memorable with a custom postcard that displays an image or logo, as well as a brief summary of products and services. This helps your audience recognize you in the wild and can also increase customer loyalty.

Sending automated postcards is easier than ever with the Growmail Direct Mail API, which integrates with leading eCommerce, CRM and marketing platforms to automate the entire direct mail process. Create and execute targeted postcard campaigns based on specific actions or events, and get instant feedback with post-campaign analytics and reporting. We manage all aspects of the direct mail process so you can focus on your customers.

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Incorrect addresses can delay or even prevent your customers from making a purchase or completing a transaction. They can also lead to lost sales and dissatisfied customers. That’s why address verification is so important. It helps ensure that the data you collect from your customers is accurate and usable so that you can get your products or services into their hands—and avoid costly refunds.

The best address validation solution will verify and standardize customer addresses as a type of physical identifying data, using several different components to identify and correct typos, errors or inconsistencies. It should also be able to help you find the best known latitude and longitude coordinates for an address, as well as provide information about how that address relates to other nearby addresses. It should also be able to confirm the accuracy of an address for mailing purposes by passing it through the United States Postal Service’s Coding Accuracy Support System (CASS).

For international addresses, you’ll need to know how each country uses its address formats. For example, some countries use abbreviations for certain parts of the address while others require that all elements be included. In addition, you may need to transliterate addresses from foreign writing systems. The best address verification solutions will include detailed annotations with every verified and standardized address that they return.

If you’re looking for an address verification solution that can meet your business requirements, visit the APILayer marketplace to browse available options. Each address API offers a unique set of capabilities, and you’ll want to choose the one that best fits your needs.

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Address validation is a key component of e-commerce and mail order fulfilment. It ensures that the address customers enter into a checkout form or CRM is accurate and will be deliverable to the intended recipient. This avoids expensive complications like canceled orders, missed deliveries and customer complaints.

In its most basic form, address validation is a process that cleans up, parses and matches addresses. Typically, this involves the application of rules that account for spelling mistakes, switched letters, missing or extra spaces and abbreviations or nicknames. Parsing is a step in the process that organises unstructured data into identifiable address components, such as house number and name, street name and postal code (or town or city for global addresses).

Matching is then performed against an authoritative database of known addresses built by the relevant national postal authority. In the US, this is the USPS; in the UK, Royal Mail. Typical matching algorithms take into account factors such as type of address, occupants, building status and other geographic data.

Annotations are then provided for each of the verified address components. This allows users to see what changes have been made, and why, so they can be sure the address they are entering is correct. This helps improve the user experience, eliminate expensive errors and reduce customer frustration. Annotations can also be used for verification of address data in bulk. This can be useful for preparing addresses for geocoding or to check whether an address is already in the database of the postal service, for example when a new building opens or when a resident moves out and no longer wants their mail delivered.

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The costs of design and copywriting can be one of the biggest obstacles to a successful direct marketing campaign. Whether you're using a design template, hiring a freelance designer or going with a full-service agency, the costs can add up quickly. However, with the right strategy and the help of a professional partner, you can avoid overspending and ensure your project is both creatively designed and cost-effective.

Depending on your needs and the size of your campaign, you may need to use a design template for direct mail piece. Typically, the most economical option is to utilize a pre-designed template from your direct mail printer, which will also guarantee that your design is formatted for printing and mailing. However, for more complex designs or custom images, you will need to hire a professional designer or agency. They will charge a variety of fees from as little as $50 per hour – or more depending on their experience, software used, work quality and number of edits required.

Another factor to consider is the cost of postage. This can be a significant expense, especially for bulk mailings. Postage rates are based on size, weight and distribution point, so it's important to stay within USPS guidelines for the best rate. Another way to reduce the cost of postage is by partnering with a wholesale mail provider. Look for partners who are SOC 2 Type 2, HITRUST mapping and highly certified to ensure that your data is secure and protected.

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A direct mail campaign’s design is what brings all the important elements of a marketing message together into one, unified piece that your prospects will engage with. This is why the design of your postcard, catalog, letter, invoice, or check is so important. Designing a good direct mail piece can be costly. It is a decision that you should think about and plan for before you begin your campaign.

There are many different ways you can go about designing your direct mail piece: using a pre-designed template, working with an in-house designer, hiring a design agency or freelance professional, and even going for a custom, original design. All of these options will affect your direct mail design costs in varying ways.

Choosing the type of direct mailer you want to send (postcard, catalog, letter) is another factor that will have an impact on your design costs. Generally, postcards have higher response rates than larger pieces like letter packages. But they also have a higher printing cost.

You can also choose to target a specific postal code or opt for personalized mail. Both of these options will require a mailing list that you can either purchase or rent. Mailing lists can add up quickly, especially if you are sending to a large list of addresses. This is why it’s a great idea to consider using a software solution that can automate the process and eliminate some of these fixed and variable fees.

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