#vcic2

In order to start honing in on a brand identity, I thought it would be a good idea to create a bank of key words from the brief and my research. This enabled me to create names that I felt had a concept and meaning behind them. I also came up with some tag-lines, as this is always useful when creating an identity. for my concept that I’m going to present to CHS on Friday, I think Nook and Cocoon work well, as they play into the idea of small spaces. I think Cocoon could also work well for the butterfly effect concept, as it ties in small spaces and the imagery/connotations of butterflies.

I added co-ordinates to my poster as suggested by my group.

Me and my group communicated through chat and email. Above is me critiquing Neves poster to help create more consistency.

I worked on the poster for a bit whilst the rest of my group were busy with other work, so to help them out I made a list of the font sizes and weight I used to keep our posters consistent. We also made a one drive and shared our files to make sure the text lined up.

I also changed the title to sounds of the beach, as I thought this sounded nicer than analysis - beach. I added the key at the bottom.

The size of each shape is relevant to amount of tallies (with a box) so for example, at place 1 I jotted down 21 vehicle sounds. Using the equation 1 tally = 10mm, the shape on the infographic is 210 x 210 mm. These shapes are layered to compare which sounds were loudest.

I reintroduced the off white I used in my assets to my poster. I think this softened my design a lot and make it more visually appealing and less harsh.

I wanted to add a flair on one of the letterforms to link it back to the ink/fluidity. I went with the second one as I liked the shape it created more.