#valueinnovation

Are you stuck battling endless competition in a crowded market? In this video, we explore the powerful lessons from Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne, revealing how to break free from the fight and create uncontested market space. Discover how industry leaders like Tesla and Netflix avoided traditional rivalry by innovating their way into new, untapped marketswhere competition becomes irrelevant. Learn the difference between red oceans (saturated markets) and blue oceans (new opportunities), and how you can apply these insights to grow your business or side hustle. If you're ready to stop competing and start creating, this strategy could redefine your path to success. Hit that subscribe button and start your journey toward innovation today!

You are an innovator or know one!  You or someone you know has introduced a new product or service to the market with great success. The Blue Ocean Strategist shares a call for guests for the Value Innovators Show. As a result of our passion for blue ocean value innovation, The Blue Ocean Strategist has launched The Value Innovators Show. This weekly chat takes place with an individual or team that has or is about to have some success in delivering value innovation. Why Value Innovation? You likely know that value innovation is defined as often times lowering the cost of something while at the same time, increasing value. An early example of the basic show page and interview style are found here with the inaugural interview with Charley Mcpherson. Referrals wanted to meet our call for guests for the value innovators If you have a referral of someone you'd like to see featured, we want the introduction. If you wish to be considered for an interview, we want to meet you. How does it work? It works like this. We seek to have a discussion of 20 to 40 minutes. We do these over zoom. Every attempt is made to do so at 11:30 CST on Tuesdays. We share a shortlist of softball questions in advance. There is little editing done so some experience on your end with Zoom, appropriate sound and lighting, and a decent camera presence is preferred. Read the full article

Welcome to this edition of the Value Innovators Show. I'm excited for readers to meet value innovator Elliott Cunningham. Elliott Cunningham and Dr. Kyle Huggins have developed courseware that is currently taught at universities like Belmont, Methodist, James Madison, and Penn State. I've known Elli0tt for 13 years or so and have found every interaction, engagement, and conversation with him to be a learning experience. His strategic work in Blue Ocean Strategy is what led me to the discipline. Without his mentorship and influence, I and the numerous companies for which I've consulted, would not have been exposed to Blue Ocean or other strategic models without his influence. This interview covers some details about Elliott's marketing and strategic background. We also dive deeply into the academic and corporate offering of his current major project, the Social Media Magnet. The Social Media Magnet team has run this methodology in classes for over five years and it has consistently rated as one of the top classes in participating business schools. Feedback from students has reinforced a push into pedagogy and as a result, Social Media Magnet is being offered to academic institutions across the globe.  With over a thousand students and numerous corporate certifications in place, the face of marketing training is being changed. We hope you'll learn much from this conversation with Elliott Cunningham. Read the full article

The Blue Ocean Strategist is excited to bring you this week's episode of the Value Innovator's show. Meet value innovator Enderson Miranda. OnSomble and its CEO Enderson Miranda are true blue ocean success stories. OnSomble Inc. serves the health care industry with software tools that empower individuals in their professional roles. Fortunately, I had a chance to visit with Enderson recently about the work at OnSomble. We discussed his role as CEO, the company's ideal customers, and his greatest lessons. A Blue Ocean Company As mentioned before, OnSomble is a blue ocean company. One reason?  Its founder, Shawn Mathis, was a student of the strategic model and was committed to value innovation from the start. A quick reminder, value innovation occurs when a company breaks the value cost tradeoff. This increase in value while lowering industry costs is what sets companies apart. In the interview below, Sherman Mohr speaks with CEO Enderson Miranda about OnSomble. Click the menu to the right of the share button on YouTube to open the transcript and read along as well. OnSomble provides value innovation in many ways. The are collaborative in their work with clients. As a result, their clients do not view them as vendors. Creatively, they foster an environment of cooperation. Many clients find that they are working together. Another significant blue ocean strategic factor in OnSomble's favor is their view toward humanness. Read the full article

My top four Fiverr contractors deserve a Blue Ocean Strategist shout out. As you'll see, the entire Fiverr platform is a Blue Ocean Strategy success story. Why?                   Value Innovation Value innovation is the key sign that new markets exist and a company is about to capture that new market space. In the case of Fiverr, new markets for creators, coders, strategists, writers, editors, database pros, web builders, videographers and more have been created. As a result, some of these offerings by "Sellers" in the Fiverr platform have lead to disruptive innovation in those spaces. More traditional creators have had to adjust, niche down, or become more competitive. Not all Fiverr sellers are top flight. Admittedly, some communication issues pop up.  There are language barriers, and technology hurdles at times. However, once a buyer knows how to navigate these waters, Fiverr.com becomes a tremendous resource. My top four Fiverr contractors. In no particular order, these are some real successes. In each case, I've hot linked to the actual gig I ordered. When I need SSL certificate work completed for a web site. I go to Wonsterprime. This UK based contractor is the best. He makes it happen fast, accurately. I've used him so often, I feel like if I am in the UK and want to hang with him for a coffee or beer, he'd come out and see me.               When I need database and research assistance my go-to person is Maliksomi985. Read the full article

Meet Covid-19 era startup founder Kevin Caron. Kevin hales from Coco Beach Fl. His brings to this episode of the show a history of direct sales. Fifteen Years Ago When I first met Kevin Caron, he was on the cutting edge of new product launches. In fact, he's never left the area of great direct to consumer products and services. So you'll read, he shares in this week's interview his reasons for entering the pet supplement business. Lessons and Takeaways You will receive some lessons from the interview. Kevin shares his prospecting tips. As always, he inspires us with his grit. When you meet Covid-19 era startup founder Kevin Caron, you'll instantly feel a certain authenticity. This is clear in the simple PetPumps marketing video. PetPumps is taking preorders on its pet vitamin spray and currently delivering on PetPumps Canine Wafers Joint Support.   It is a product designed to help all dogs with joint issues! In addition to being healthy, PetPumps Canine Wafers Joint Support are delicious beef or chicken liver flavored wafers that your dog will love! As a result, it's snack time not vitamin time! Giving Back PetPumps is thrilled to annouce that a portion of every bottle of PetPumps Multi-Supplement Sprays and PetPumps Canine Wafers will be donated to Retired Police Canine Foundation. Read the full article

You are an innovator or know one!  You or someone you know has introduced a new product or service to the market with great success. The Blue Ocean Strategist shares a call for guests for the value innovators. As a result of our passion for Blue Ocean value innovation, The Blue Ocean Strategist has launched The Value Innovators. This weekly chat takes place with an individual or team that has or is about to have some success in delivering value innovation. Why Value Innovation? You likely know that value innovation is defined as often times lowering the cost of something while at the same time, increasing value. An early example of the basic show page and interview style are found here with the inaugural interview with Charley Mcpherson. Referrals wanted to meet our call for guests for the value innovators If you have a referral of someone you'd like to see featured, we want the introduction. If you wish to be considered for an interview, we want to meet you. How does it work? It works like this. We seek to have a discussion of 20 to 40 minutes. We do these over zoom. Every attempt is made to do so at 11:30 CST on Tuesdays. We share a short list of softball questions in advance. There is little editing done so some experience on your end with Zoom, appropriate sound and lighting, and a decent camera presence is preferred. Possible outcomes when one answers the call for guests for the value innovators You and your company receive a little extra exposure for having spent the time with us. Soon after the interview, you'll end up with a shareable link where you were asked some thoughtful questions about your business. Whenever we interview someone, their story is shared across our social channels. Not huge but growing. Currently the numbers are at about 8000 for LinkedIn, plus LinkedIn groups ranging from 450 to 2 million.  We'll share on Facebook and Instagram and Medium groups.  Pages onTwitter and Reddit as well. Fill out the form below and count on our following up. Read the full article

Sherman G. Mohr is an Insead Blue Ocean Strategy Institute Certified Blue Ocean Strategy Consultant residing in Nashville, TN. He serves as co-founder of marketing, tech, and healthcare firms. Read the full article